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2T-he Canadian Champion, Frday, April 7,2M0 New* name, new look for Farm Museum Sales and administration worker Durions, Roach holde Up thse nsw logo for Country Herftage Park. By LISA CARTWRIGHT The Champion There's a new look and a new name for the Farm Museum. The new naine, 'Country Henitage Park, a Farin andu Country Experience', war unveiled at the March 24 general meeting of Country Heritage Experience hIc., tise corporation that runt the park. "Unfortunately, the Farm, Museumn name is flot aufficiently appealing to Uic urisan audience we need to attract," taid chair Dr. Rob McLaughlin. With a grant from Uic Tnillium Foundation, Uic organization hired Actionable Market Research of Toronto to conduct turveya to find a naine Uiat would appeal to, Uic urban viaitor. The turveyt were conducted in perton with retearchera talking to a crosa section of people. The board of directora chooae 'Country Hentage Park' becaute the naine represents what the park offers, using words urban peo- pie underatand. Heritage was a popular word aa it repreaented the park's histor- ical moots, sad general manager Reg Cressinan. Most wrban peo- pie don't know what rural meana, prefemrng the word country. Thse respondents, especially thse younger crnes, had negative impreasions of the word museuin, Mr. Cretaman aaid. Most aaaociated thse word to mean an actual structure, a place you viaited as a child and then visited 10 years later to sec if any new artifacta had been added. Vihile respondenta Iiked both centre and park, many seniors said thc word centre was clinical. The word reminded them of a senior or miedical centre. Park, on the other hand, meant "open spacea, green spacca, freah air and clean water." The organization added the catch phrase of 'A Farm and Country Experience' becaute of the park'a interactive nature. New look The logo for the park bar alao undergone tome changea. While the windmill - a aymbol of thse part - says thc aame, the new name is dlean and crisp and doean't detract from thc logo. "We're not ahandoning aIl our roota," Mr. Creasman aaid. "Vie are taking our mots into Uic future." The board chooae a weathered-barn gray and a life-giving green as ita colours. The reaearch company alto found Uiat once people knew everything Country Heritage Park had to, offer, they wanted to visit it. 'They want to expetience fann and country life, hoth part and pretent," Dr. McLaughlin taid. 'They want to touch, feel, tarte, ameli and do -not just sec." The Marian Courtyard SOME MODELS SOLD O UT! Move Un July 2000 Don t miss your oppoituniy to liv. ln thia caring 50. communityl Pricea from $95,200 Howamo,Wed,Fd., Se2,00-4.00*Su. 1(015u- lMpm (905) 878-1951 http://mariancourtyard.comT Reimax Blue Springs ReaIty <Halton) Corp. WALLAPER CLERANCE ilts fi 9 9 S t -- Sw 1 -