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www.insideHALTON.com | OAKVILLE BEAVER | Wednesday, April 17, 2013 | 14 Ford runs clean away with Canadian Green Car award by Dominik Kurek Oakville Beaver Staff Oakville-based Ford Motor Company Canada is touting the fuel efficiency of its vehicles -- and with good reason. Ford's Fusion Hybrid won the inaugural Canadian Green Car of the year award. Ford also took up two of the five finalists spots for the award. The other finalist was the C-Max Energi plug-in hybrid. The Automobile Journalists Association of Canada (AJAC) presented the award today (Friday) at the Green Living Show at the Direct Energy Centre in Toronto's Exhibition Place. "To be recognized for our efforts to make electrified vehicles more affordable and more available to consumers is great and we're very pleased that the industry has taken notice," said Steve Ross, Ford Canada's product marketing manager for sustainability and electrification. Ford is heavily promoting its electrified vehicles and had five available to visitors at the Green Living Show, including the two award nominees, along with the C-Max Hybrid, Fusion Energi (plug-in hybrid) and Focus Electric (pure electric). Ford is hoping to make a big push with these vehicles in the market. Ross admitted Toyota has been a key play- At far left, Steve Ross, Ford Canada's product marketing manager for sustainability and electrification. Above, the 2013 Ford Fusion Hybrid. At immediate left, the 2013 Ford C-MAX Energi. Photos special to the Oakville Beaver er in the market with its hybrid vehicles for years and is likely the brand people think of when it comes to hybrid technology. Ford, on the other hand, had taken a different approach to finding fuel efficiency in its vehicles. It has been working to improve gasoline engines, introducing its EcoBoost line of engines. The engines use direct injection and turbocharging. EcoBoost engines "Up to 90-95 per cent of the cars on the road are still powered by gasoline. If we can improve that technology as much as we can, then our short-term impact on the environment is greater that way," Ross said. Nearly 40 per cent of Ford's F-150 pick-up truck sales use EcoBoost engines. "It helps a lot saving on the fuel consumption by our consumers, but it also doesn't have an impact on the performance of the truck. We're able to keep performance and See Ford on p.17 What kind of relationship do you want with your vet? Dr Janice Honda and Dr Tracy Hughes are here to answer all your questions. Talk to their dedicated staff and current clients and see for yourself. And don't forget to bring your pet for a free nail trim for charity. Save Even More Off Our Already Low Prices!!! 20% OFF Your Entire Purchase Expiry Apr.28/13 Knowledgeable Service, Excellent Quality & a Great Price! S.SHERIDAN WAY 728 Burloak Dr 905.681.7297 www.southsidepet.ca www.beddingforme.com N Monday-Saturday 10-6, Sunday 12-5 · Free Shipping SHERWOOD HEIGHTS WINSTON CHURCHILL BLVD. FORD DR. Southside Pet Hospital 5th Annual Open House Saturday April 20th 12:00 - 3:00 pm PET HOSPITAL SOUTH SIDE 2857 Sherwood Heights Dr.,Unit8, Oakville 905-842-9877 Facing the QEW and South Sheridan Way Between Shred It & Tim Hortons Q.E.W.