Ontario Community Newspapers

Canadian Champion (Milton, ON), 10 Feb 1998, p. 21

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The Canadian champ/on, Tuesday, February 10, 1998 -15 V-3 Breakthrough Technology Makes Platinum Affordable (PX) - As the new century approaches, the mood of fashion is chanqinq, and eleqance is back. Stylîsh women today lke the look of platinum for its cool beauty and fIat- tering color. They also prize the metai's durability and strength - particulariy for their engagement rings and diamond jeweiry. However, platinum's high cost and limited supply have put the beautiful metal out of their reach. Until now, ail platinum jewelry on the market was composed of 90 parts to 95 parts pure piatinum, making it very expensive. In con- trast, select retailers are introducing 114-Ktirat Piatinum (585 Platinum) with 58.5 parts pure piatinum - ailowing a considerabie savings of 33 percent for the consumer. This marks the first time since the advent of karat gold that there has been a breakthrough in a new metai for use in fine jewelry. Although the beauty and durability of gold and silver have been recog- nized since ancient times, platinum was one of the last precious metals to be discovered. First seen by Western eyes during the conquista- dores' invasions of South America, the beautiful metal was cailed «plata," meaning silver. However, it was thrown back into the rivers when the ex plorers reaiized it wasn't silver, but another, stronger metal. ln Europe during the l7th century, jewelers already were experiment- ing with platinum, but didn't use it w/th frequency until advanCes in technology during the 2th Century allowed them to meit it. Platinum more than made up for its late pop- ularity, however. During the Art Deco '20s, and the reign of the plat- inum blonde in the '30s, it was the metal of choice for precious jewelry - until World War Il put an end to its use by civilians. Hait a century passed before the beauty of plat- inum was rediscovered in the 1990S. Years of painstaking research have yielded a breakthrough in technolo- gy that for the first time allows man-. ufacturers to off er this most pre- cious of precious metals in a Choice of prices and Total Platinum Content (TPC). Thanks to these discoveries, everyone can enjoy al the benefits of this rare metal at one-third of the cost. Although only select retailers are carrying this new metal, people are sure to find i 4-Karat Platinum wherever the 585 stamp is displayed. Platinum offers today's women a stylish alternative to yeilow gold - with a look that hasn't been seen in decades. Remember that beautiful diamond ring in a lacy white setting that your grandmother used to wear? Or the magnificent diamond- and-piatinum jewelry of the 1920s' 1- 1 -'lÏ '-, EON NAPOLE -a 103 Steeles Ave #6-7 Milton, Ont MMafdyO F /a 050Pmn 8 8 4 SIralO 00P1U and '30s' movie queens that now seils for thou- sands of dollars? These pieces weren't fias//y, but had a refinement and ele- gance that made them unforgettabie. The new styles have the same ele- gance - and are destined papularîthe hefOWirlopa ssi fo latnumecomtaneurhae qalinewo praduct wth ai/aof tihe beau/y and durabiity af is predecessar. TO0W N 0 F HALTON HILLS Worksug Togther tli*ng for l'au! PUBLIC INOTI111CE INTENTION TO NAME STREET NOTICE /5 HEREBY GIVEN that the Council for thte Town ut Haton Hi/s in/ends lu enact a By-Iaw f0 name t he public buundary ruad be/ween the Town of Mlton and the Town ut Haton Hi/s. The propused names are as to//ows: Prom 32 Sideruad sou/h tf0 ha termination - Crewson's Line Prom Lt 28 south to Lot 11 - Nassagaweya- Eaquesing Town Line Prom Lot 7 sou/h tf05 Sideroad - Tremaine Road 22 SM N-aep.Equsing- Town Lin. Councit or a Cummiteaut Cuunci/ wi// hear any person or ttreir agent w/tu daims tri be adverse/y attected by the by-/aw and w/to applies lu be heard a/ ifs regutar meeting /0 be he/d in thte Councit Chambers at the C/ic Centre /ucated att1 Haton Hi/s Driue on the 2nd day ut March, 1998 et the hour ut 7:00 p.m. Persuns w/s/ing tu be hourd must notity the C/r's Deparmeut nu tater thon 4:30 p.m. on Pr/day, Pebruary 27th, 1998. This Notice was t/rat pub//s/ted un t/te 3rd day ut February, 1998. SDorut/ty McDunad Actng Town C/orkc 11.0. Box 128, 1 Haiton H/Ils Dr., Halton HMIlS (Gcorg.), ON L7G 5G2 TIcl.: 905-873-2600 Tor.: 416-798-4730 «1 MNPTAETC VALUISOn ldJ.wosur, Dfmd à haoi. Rh lTairs, Fri, Sot, & Sun, ai S4VÉEJOE 5MLYIARKTîlermerly IGAI 327 Bronte St. rOTAU «*NRD-REOM(G$AY*4DL OR CAUL 78.427 FOR QUOTES OR QUESTIONVS. 0* LO'El CLOTHING FOR ý / ey --L )34 (Soap) LMitoe 878-0506 ILýý 100K-9 - lai LÏIL

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