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FOR THE CONTINUING IMPROVEMENT C The Canadian Champion P~t bq OLF4et Tihe decision to convert THE CHAMPION to thte offset metlîod of printing has been reaclîed after a great deal of consideration. It is a major step designed to insure the best possible service f rom your community newspaper to botit reaa;er ands advertiser. It will serve to maintain Our continuing objective of progressive modernization in production facilities to insure maximum service and quality for our custo mers. Installation of a new 3-unit Goss Community Webb Offset Press in our plant -- the f irst such installation in Halton County -- naturally represents a major financial commitment but it serves as evidence of our f irm belief in the future of this arec. WHAT IS OFFSET ? The Champion is presently printed by the letterpress methad directly from type cast in relief from molten metal. Offset is a photographic process where a f lat plate of lightweight material is produced on which ink and water compete to produce the image on the sheet of paper. In unsensitized areas the water repels the ink, leaving the sheet clear, while in other areas the graase image attracts the ink, producing the printing. The balance between ink andi water is critical in providing a quality product. im. For the READER Production of THE CHAMPION by Off set will mean: jýi< Beffer picture reproduction- a magazine type of quality will be possible as was evident in the feature report produced on the Town Hall. '<Cleaner ta handie - a thinner layer of iîîk will be necessary to maintain sharp blacks. ~Less sections to handle - sections of The Champion are currently limited to 8 pages. The new press willJ permit 12 page sections. PLUS MORE COLOR - MORE FLEXIBLE LAYOUT 0F FEATURES AND MORE ART. &inibiciua For the ADVERTISER... *Greater Freedom in the Use of Art and Product Illustration A i1udlibly reproductiîon olîwgidzinie ludlilv ives pour iroduci flic bcsi possible presentalioî. No more Mat R ii oleigurir oucis wîl ullgfrsial pll iviol1 l c si s ll pruîled iLlue f o iulpruoslo. No more *More Flexibility in Using Color No fucliîuiîifaiobin iiflic sizeof L sului dCaîedilduble. lcuiîovical rotes on clor and îîîulli-color advertisiig will bc ovailablc. *Offset will be Available Soon for Christmas Advertising For fulu1delouls call odvertisiiig manaiger Hyde E Poirler ai lIhe Clhamrpion. ~Iîampion 191 Main St. MILTON'S AREA NLWSPAPLR SLRVNG IHE COMMUNITY FOR 106 YEARS 8824 - - - ------------------ ------------------ l OF 878-2341 191 Main St.