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WHITBY FREE PRESS, WEDNESDAY, AUGUST 20, 1980, PAGE 11 Good stoekbrokers make a better seiction for you kObet . iong, 39, is chairian oj*i/w hourd, Goî4/ding, fosi & Iiurîur. An honours gradluaîc' (matht andph'isjw Un!iveirîýiý ofli7'ronio. plus an IBÙA irotn York and graduiate ;,vuiies a, ifarturdl.,Bol) Wong thei/ author o! ttio books, on mahem atics and coînpui'r s~cien ce. ani directs t/e firmn's re%'(r(l ideve/opinznt program. IHave you noticed that if you try bouncing the word -stockbroker" off a bunch of friends what a curious - and revealing - variety of reactions you get?ý It seems that people who have both- ered to think about it at aIl, imagine "stockbroker" in sorne shade of gray between saint and sinner, exalted ben- efactor and low scoundrel. Do investment dealers really corne irn an array of shapes and sizes? Or are stock brok- ers pretty much prcssed out of the same mold? Better to believe that there are différences. . and that those differences mean choice ... and choice means se- lection. Somewhere, there- fore, there's one right for you - a broker who is capa- ble of getting information, giving sound advice, provid- ing service regardless of the size of your investment. Naturally, everybody in- vesting in stocks does so lfor a basic reason: to make money. Sorne hope for a "modest" return (whatever that means) whîch puts them in the investor category; oth- ers may want to make a "bundle", which puts themn into the speculator class. [ither way nobody %vants to lose. In short, everyone hopes to find a broker with the deep wisdomi and profound judgnîent that wiIl invaria- hi y insure success. RÎghr? 0f course. And mos! people do ind the broker or brokerage bouse whicb suits themi to a "T"'. Takes a little timie, a bit of effort. ANALYZE YOUR SITUATION Now let's look at the basics. First, if you are intending to become a future investor in the market, or you are a "dabbler" aiming a! more regular participation, it will pay you 10 afialyse your personal situation for some answers. How much money can you really afford to pour into stocks, either in lump sum or on a continuing basis? Face the truth: Don't try to pretend to yourself that you are in the "plunger" league when secretly you know you are much more confined. Then having decided your inancial resources available for investment, you can take a look a! sorne realistic ob- jectives for yourself and fam- ily, in order 0f priority over a given period of lime. For example, are you s0 young that a relirement plan is of minor importance'? Are you so involved in a particular business or indus- try that you bave an intuitive "feeling" or huinch about whaî is going on'? Are you inclinied to be an active "plaver", excited by tbe "gaie" or wouild you rather ignore the frequent ups and downs, concentrat- ing only on the mnid-terni resuirs? There are înany imi- portant questions like this, and only you the investor cati answer tbern. ('LINICALLY OBJECTIVE B3ROK ER \Vben youi've hough î i tb rougli, pick out a broker- age dealer (on the advîce ofa I riend. or at randomn out of' thie phone book ) and spil I oit .1il youir expectations and! concerns t0 one of' the licensed representatives (Ii- censed by the Securities Coin- mission aîter passing an ex- aimiition). [le (or she - rnany womnen arc brokers) lias heard it ail before -jus! your particular details are new - and thc broker lias Iearned to treat the informa- tion as clinically objective as any doctor or lawyer. By now, you and the brok- er have built up a base of data. So it's the brokcr's turn to get to work. He, or she, will point -ou! several general possibilities for put- ting yotir resources to work in ways most likely to meet, or exceed, your objectives. Your investment (and it should be a! least $5,000. to $10,000. initially to justify the professional attention in- volved, altbougb some brok- ers bandle smaller accounts) will clearly point toward in- vestment couniselling on a frequent basis, or portfolio management which involves periodic assessment. Many brokers (and cer- tainly we a! Goulding, Rose and Turner insist on it) kcep the potential risks and re- turns of* stocks clearly ;i l*ocus for clients: there can be disappointnients anîong the pleasant surprises. And your incomie tax bracket mnav sug- gest to the broker some opportunities %wbiclb govern- nients, in their wisdomi, grant. "iben cornes the stage wblere together you zero in on a particular industry-buisîness whicb blas specîil interest lor you, or a planned selection of' stocks wlIficb tbe broker considers'.particularly approp- riate (lie'Ill eau it your portlo- ho). The broker bias the broad bistorical background of* these stocks at bis finger- îips, as welI as the details of* pas! performnance and pros- pects compiled by the brok- crage bouse analysts and .research specialists. l'le brok- er may have f'urt ber informa- tion because the brokerage bouse examined the stocks in preparing to underwrite the stock issue (although this sbouldn't distort the brok- er's judgmcnt). N4aybe a! this point your special knowledge of* the area - if* you have any, and of course many investors don't - can be used to make the picces lit more neatly together. Some people ref*er to the financial worl d as a jungle. It's flot, of course: ils more like a game preserve where rules and regulations impose a good dc.îI ofcontrol. Even so, there's a feeling tbit the lîttest sbiouîd, and indeed do, survive. So one of' the hast points on your cbiecklist for broker selection could be lengtb of' serv'ice: tbie broker wbio's been around for awhile miust be doing somnetbing riglit. VOUR DECISION MLJSl' BE PROMPT I-inally you t ry to decîde -togetlber - on a course of' action, ranging lroin a single stock pur-cbase to a conîpre- lbensîve investmcent progranm. If tbe broker bias dlone bis job properly - and lie puts CONT'D ON PC. 20 BLACK ANGUS SAYS: "YOU BUY THE BEEF - WEILL GII àmhdl,ý1 6 BUY NOW - BEAT THE CANADA GRADE A-4. EXTRA AGEDXý ISTEAK PACS % LOIN, FLANK, RIB WITH PLATE *0SIRLOIN STEAK * PORTERHOUSF IAE *T BONE STEAKÀ " GROUND BE F F -AIL FOR ONLY " RIB SI1[AK 0 CLUB STEAK * SHORT RIBS 51 * .AND MOREE <A.g «11 110 250 l>s Per Weel< s. b~w 3For $246.601 ek GUARANTEE AJAX Ag basf m <s - tu tuf lentderness ft lan ' 10 uapn me l rdu vil 66 Harwood Ave. S. IVE YOU A %/ A HOG ONLY 39t LB. 300Ithpseof fomr. k ~STOCKmUPmNOW!a CHARGE IT! ,6SM ENS COAH! ; Wth acce*pted credit)CAGE eEXPECTED PRICE INCREASE! ~ Canada's Canada Grade A-1 or A-2 (sp«cial agsd) Finesf BEEF Grade l"A-1e SI DES 00 PRIMAL (Carcass Welght)lb B EEF Avg. Wt. 320-450 Ibs.9 ! O RDERS Canada Grade A-1 or A-2 (spcial apd) $1*79 b. o HINDS$1As Avg. Wt, b 150-200 Ibs. 13 91d $2.691lb. _ _ _ _ _ (10 l 0 bs.) uùdA*wCamda m uteed il he rsplac pubagufor padag LONGe DISTANCE CALL COLLECT D. THAPAR Denture Therapist 214 Dundas St. E., Whitby 668-7797 HUAmS: Mon. - Sat. & Evenings By Appointment 0OnIy Imae .411*IM . , 1vi the Price Per Pound Extra A ITO aged beef has more trimmïng HAMILTON loss We reserve the right b 4-04 8 limit? No deaie, ,please 1zIqw 1 iw--n lwvm lq;w IPM INW 4,W&41»41»41 sin 4 in IN 19%