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PAG[I- 2,WlilNLSI),,\ IAN' 7,19~80, W1ITBY FREE PRESS WOMAN '80 SUPPLEMENT TUESDAY Is PERM DAY SCISSOIIS ALL PERMS 1/2 PRICE " Redk.flPerm.- .560 TUESDAY ... $25 " Honna ef.. - SU$4 TUESDAY. .. 120 e Zotos Perm ... $45 TUESDAY.. $2 0 Wollos Balam Perm .......$35 TUESDAY. .51750 *SChw8Szkop* Pirm. . ..530 TUESDAY...$l 5 0A 601 Dundus St. W. 668-16 WHITBY TOWN PLAZA RENNUE'S FLORAL & GIFT SHOPPE 655-3833 55 BALDWIN ST. BROOKLIN His World 15 Becoming Womnan 's World, Too More and more women - many of them mothers - are joining today's work force. Why this explosion of woman-power? Inflation is cited by economists as one reason for the increasing numbers of homemakers en- tering the work force, and self-fulfiliment is given as yet another reason in this age of women's liberation. While the media has fo- cused on women in hereto- fore masculine areas, or women at the top of their profession, the majority of women are employed in far less-exciting or glamorous. jobs. Most of them are cleri- cal workers or service work- ers, as a matter of fact. A re- latively small proportion of women function as either engineers or lawyers, for in- stance. But, somewhere between the glamorous executive and the hard-hatted woman, lies a tremendous diversity of 1occupations held by women. Women are teachers, technicians, typists, niurses, mestics, writers, dietitians, computer specialists, and sales clerks. Roy MacCauley' s They work as therapists, librarians, cashiers, artists, judges, dentists, managers, bookkeepprs, editors, and farm workers, among many other occupations. The changirig face of America's work force is having its effect in many ways. Husbands are now faced with wives either wanting to work or having to work, and mothers are juggling their rotes at home and on the job. Psychologists find that of- ten husbands are confused about disruptions in the family routine, due to their wives going to work. Men may resist doing household chores, feeling it is unman- ly, even though obviously the working wife cannot continue to do aIl the house- work by herseif. A husband may even view his wife's en- try into the work world as an invasion of his "terri- tory," note psychologists. Similarly, youngsters may resent the fact that Mom is not available at al times or that some house- hold chores may have to be assumed by older children. The working mother her- self may be resentful of hav- ing to hold down two jobs: taking care of the home and working from 9 to 5. lixperts point out that working wives wilI have to change their attitudes to- ward their home responsi- bilities, avoiding the "Superwoman" trap, and becoming realistic as to what can or cannfot be done. IMPACT 0F WORKING WOMAN on today's society is being feit increasingly as women take their place in the business world and other areas in greater num bers. change their preconceived notions as to what is "femi- fine" work as well. Even single women are changing their attitudes toward working. More of them are training for pro- fessional careers as they see the growing number of women "4at the top." Wom- en corporate officers, for ex- ample, increased by over ing the last year. Whether married or single, the working woman of to- day is having a tremendous impact on the Amnerican way of life. She's getting at- tention from the ailine and hotel industries as the num- ber of business women who travel increases. And, she's bringing down barriers in more and more male-domi- nated work areas. Vivid Makeup Balances Bright New Fashions Spring and summier cosmet- je colors in clear, sensuous shades echo fashion's contin- uing fascination with bri- iant color. They also provide the necessary balance for this color, says Kay Larke, special bcauty consultant for Elizabeth Arden of Canada. She says the comnpany's 'Temptations" color collec- tion of three dîstinctly dif- ferent shade groupings - cor- als, flirtatious fuchisias and clear reds - is a majkor de- parture fromi the mono- chromatic (one color group) concept which was strong in mnakeup till the late 70s. w wmm w -g (> e1 I I I I I FOR APPOINTMENT CALL 668-7280 or 668-7091 -OM1024A BROCK STREET SOUTHI WHITBY bold and sunny and somne- times electric in color, and with the popularity of black and white, no single color palette could possibly corn- plement the variation of tones and the exotic mixing of color iii new fashions." - low do you wvear the new clear brights'? ('hoose lip, cheek and eye shadles which color-comple- nient the clothing you are wearing, then ensure the colors are perfectly bal- anced to create a total fashion look. Eyes have taken a new direction to clear color in- stead of yesterday's muted, smokey looks. Mrs. Larke says that when you use a compact of shadows feat- uring three tonies, such as pink, orchid and mauve, use the lightest shade to high- tight just under the brow, the medium hue on the lid and the darkest color along the crease of the eye. Work this color right up to the shade under the brow. ailb e41 Hardwearing, elegant Dralon by Skliar This Dralon covering, with its interesting striated tex- ture and rich, warm colours, is as practical as it is beautiful. Tough Dralon pile is mothproof and resists permanent crushing, abrasion and fading. Dralon covering is available on sofas and chairs, sec- tionals and occasional chairs, ail at great-savings. Dunlop 309 Brock St. S.-- - Whltby Shopping Plaza r Establshd 1952 WHITY 66m2O8 6 OUR AIM IS TO SATISFY" cFO THAT SPECIAL Perm including Cut & Style $25.00 Wash & Set $1 .00 Off also Ear Peircing, Gold Plated Studs $5.00 lýý pqlvr mur,