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Page 14, Whitby Free Pffis, Wednesdiay, JuIy. 17, 199 w wmwn.W9cmu in Business ~Ddoeu7ne CFASHIONS® 1032 Brock St. S., Unit 6 Whitby e666456*1 I TAN JAY e TABI * ALlA and more... Fashionsfor "ouôir active liféele and remner... ire aiwa vs pqif/he GSTI! CARDS, CRAFTS, COLLECTABLES A uthoized Agents For Erpect more froin Sein-s ~ CarolIcrNeifa Owner w"ÀO Ï1032 Brock St. S., #39 Whitby, Ont. Li N 4L8 A Complt. Homeo Doorathig Sorkoie <905) 430-6655 BUS. 24 Hour Pager (905) 430-4505 FAX (905) 428-3100 TORONTO LINE '~~ALICE HREHORUK Sales Representative COLDWELL BANKER R.M.R. REAL ESTATE 1032 BROOK STREETSOUTH WHITBY, ONTARIO Li N 4L8 Thinking of buying or selling? Cali Aice! An Independently Owned and'Operaied Member Broker o1 CoIdweII Baunker Affiliates of Canada nc. 0, onne s Ethetic I3outique 9RLf 125 Athol &St. Whitby 666-4715 promote busmness? We can help you with copy, Iayouts &'art work for an indîvidual ad or an entire program. Cail one of our specialists: Lynda Fox, Joy Gilbert, Judy Tibbits, Bernadette Miller, Liz-Anne KaafsWD ~ Women Indeed.] -,Change through development A Woman's Resource Centre offernng business and professional enhanoernent. We host a vaieýty of workshops, seminars, networking sessions, anid speakers that lead to skilled development and a positive self-image. Ask for Carrol or Joan 70 Sce S. _ shaw, G S 05 56-80 SEARS CANADA INC. Mari ie Hodge Fashion goes mobile at -Prime, In less than four short years, Prime Time Fashions has developed into a well-known and welI-respected retailer in the fashion industry in the Ontario marketplace. The family-owned and' operated business has been built on a foundation of strong customer service and quality brand names. Since its inception, Prime Time Fashions, the brainchild of Carol O'Neil (presidentand part owner,« alonig with her husband, Mark Clarke), has serviced more than 200 customers from ail across'Ontario by means of a mobile clothing operation. Customers - include church groups, apartment's and condominium. complexes, social clubs, Legions and older aduit centres. -- the cusbomer base is actually comprised, t hen, of literally thousands of consumers. Thfe initial concept lor Prime Time Fashions was developed by Carol- rollowing many years of experience as an owner and operator of a family-run, ladies' retail clothinig business in southwestern Ontario, prior to coming to Whitby. Prime Time Fashions offers an excellent variety of practical garments in a wide range of sizes and fashionable styles and colours. The company buys. products directly from an assortment of widely rccognized manufacturers (Tan Jay, Tabi, Alia, Excelsior, etc.) that are, in turn, offered to their customers at affordable, competitive prices. A typical visit from Prime Time Fashions to any group setting includes,,on a voluntary assistance basis from the group's members/residents/staff, an informaI and entertaining fashion show, complete with -, informative commentary provided by Carol. A fashion demonstration, aside from 'giving Prime Time Fashions an opportunity to show their products, has- tremendous social and entertainment value. 'Carol and her colleagues enjoy interacting with and listening to their customers and sincerely believe that it is (and should be) an integral part of their or'any other business. It is also through this form of selling, which they fondly refer to as 'Event Shopp ing,' that Prime Time Fashions has had the opportunity to get involved with a wide variety of, t'undraising events. In order to reach this large base of potential customers, Prime Time Fashions has utilized an assortment of traditional marketing techniques (eg. lyers. print advertising, consumer shows, etc.). However, like most successful ventures, word of mouth has been their most effective form of -adVertisi ng. Another approach'that has also contributed-to' their expanding customer base involves networking with a variety of groups including the Whitby Chamber of __________BA.SO .LLB President - 1996 Whietby Chamber 0f Commerce 668-4506 Beth:Cross FOR ALI YOUR LEASING NEEDS oSHW 725-6501 TUrne Carol and Mark in front of their store, Prime Time Fashions with some of their friendly staff., Commerce, the Henry High School Business Council, Eldercare Connection and Whitby Business in Action, the latter of which Carol is a founding member and current president. Carol's busy schedule also includes her involvement as chair.of the Durham Breast Cancer Society- The company's practice of providing helpful,-courteous, personal and profession al service (which seems to be lacking in the marketplace) was further put to the" test in October of 1995 when a retail1 store (under the Prime Time Fashions -naine and offering women's fashions exclus'ively) was opened t13 Brock St. S. in Whitby. This was done* in order !q accomfmodate those customers who had repeatedly ,indicateihlat they wished to be able to shop with.Prime Time Fashionson a year-round,- and regular basis, as well as to attract new clientele that were beyond the reach of their existing method of operation. The company's motto continues to be, "At Prime Time Fashions, we make shopping an enjoyable expérience.', To date, the neat, bright and compact store has been very well receivedand continues to attract a 1lôt. of attention. The resuits have been nothing short of positive. In fact it has beendrin customers from such places as Etob icoke, Port Perry, ScrbroghI, Newmarket andNorth York. It is PrimeTime Fashions' plan to continue to de velop their mobile service in order' to generate sales, conduct marketing research (for new customers, produêts and future expansàionr), promote and reinforce their name and create awareness of their store in Whitby., (905) 576-9531 -P After Hours: (905) 723-9092ý TO'YOýTA Co. ~$&<~' Wk~~ SALES. PARTS - SERVICE 1025 DundasSt. W., Wh!tby (05)668-4792.- Fax (905) 430-7874 e a~e Susan G. ott Duridas& Thickson 723-8700- Vdé- pSreff a Dundas &Euclid .665-1800 Reudalm ReiaeRossland Grdn430-0983 e Custom Drapedes *aptn # Blinds *Fmtr s Shuters*Wapae a Re-upholstering *Pann a Consultation Cindy Weindorferg5 (5)725-0385 0:»4F.Mgg Carpeting Fumiture Wallpaper Planning Y-mr %Te- yn. IIUA.-