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R: MES S. CLANN,àE b A AJAX 29 Harwood Ave., S. (between Hwy 2 & 401) 428-1659 Whitby Free Press, Wednesday, Novomber 9,1994., Page 27 Buying advertising us iÏke buying cabbages!l Which would you buy?.. the cheapest? When you shop for something like cabbages, you compare the weight, colour and condition as well as the price. You buy the best value. Advertising is no different... The value points for advertising are: circulation,ý readership, creativity and price. Circulation: Our circulation is 27,000 papers every week. More than 25,500 of that is right here in Whitby, almost 10,000 more than any other paper. While our competition quotes "press run" our circulation is "delivered". What's more, our circulation is independently verilied by the Canadian Circulation Audit Board. Readership: The Whitby Free Press is areaders' paper - We have ail the local news and sports that people want to read. Because of this we found in a recent survey that 94% of you were reading it cover-to-coVer. Creativity: Other papers like our creativity so much, they regularly use our ads in violation of our copyrights. A creative eye-catching ad ensures that it gels read. Price: Our pricings consistent and open. No behind-the-scenes deals - the saine priingforyouandyou copeitin. e hve dvetisngoptions that can make u superior circulation and readership affordable and effective on any budget. Circulation, Readership, Creativity & Price. ADD THEM UP FOR THE BEST ADVERTISING MYALULI ReIyon mffhitbyFroc PIWsS CuI6,& 6x eROOG 125lKen'ieyd îîr s. p ê e MOBlLE VACWJIue OSHAWA/WHITB 1540 Dundas St (Corner Thicksoon) (905) 430-7730 JTL mom- LOCCION ý Lic Ly