Ontario Community Newspapers

Whitby Free Press, 25 Aug 1993, p. 10

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Page 10, Whitby Free Press, Wednesday, August 25, 1993 advesemefnt M Do you know what the fastest growing busines in Ontario is ? If you guessed. Brew-On-Premise, you were rightl Brew-On-Premise began in Canada 5 years ago as an alter- native to high prices charged by the large retail beer monopol!es. The Brew Works in Whitby opened its doors in October 1992 in response to the demand for lower cost beer, and business has been growing steadily ever since. ATTENTION TO QUA LITY! The staff at Brew Works is K on hand to guide you through the brewing process each step of the way in order to ensure that the final result of your brewing is a top quality product. Brew Works' owner Jim Lamont describes the attention to quality ingredients and equipment which he feels sets Brew Works apart from its competitors. "We have worked extensively to develop the best balanced 40+ range of beer recipes to choose from. These recipes can be followed exactly or can be adapted to suit the cus- Brew Works'o tomer's own taste. Our product is all-natural and we use only water. that is filtered to be chlorine free, however, some customers like to supply their own spring water to create an even smoother brew." Jim says, "At Brew Works you have over eight dif- ferent grains including corn and rice to choose from. We also have 12 different hops and 3 different malts avail- able to -provide high qualhty brewing. 2 different sugars are used in our recipes as well." The professional brew- Ing equipment avallable at Brew Works is something that Pinot Noir among many others. Jim Lamont, says that not only does Brew Works provide ail the imported wine juice con- centrates, equipment and facilities to make your own fine wine, but that "we have tested ail the different wine con- centrates in order to provide the best quality and variety." The whole wine making process only takes 10 minutes with a four week wait before bottling. NEW GOVERNMENT TAXES! When asked about the ef- fect of the new surtax being ap- plied to Brew-On-Premises by the Ontario government, owner Jim Lamont states, "This has angered local residents, not to mention the Brew-On-Premise industry which is a very labour intensive business for the operators. This tax will increase the cost of brewing a standard 341 mi glass bottle from 50 cents each to approximately 58 dents each. A standard 750 mi bottle of wine will increase from owner Jim Lamont adjusts the valve on the steam fired kettle system. home brewers don't usually have access to. This includes a $50,000 steam fired kettle system to provide fast, clean and efficient brewing and an 800 sq. ft. refrigeration room to ferment and store product. As well, Brew Works provides the facilities to do all your bot- tling on the spot using either glass or recycled plastic bottles. ATTENTION TO CUSTOMER SERVICE! "Our prices are the lowest in the area" says Jim Lamont, "but we also try to go that extra step further for our customers." An ex- ample of this is the Brew Works' Irading post" where customers can trade and try dif- ferent varieties of beer. Brew Works also offers a keg-cooler unit for those outdoor A va party-goers so they can have cold beer on tap at Br just by adding a couple of bags of ice. As well as providing a bright spacious environ- ment, you'll find a separate lounge area with a pool table and pin bail machine to help you relax while you wait (there's even a children's play area), although the whole brew making process only takes an hour of your time with a two week waiting period between brewing and bottling. WINE MA KING POPULAR IN WHITB Y! riety of ingredients are available to create over 40 beer recipes rew Works. $3.10 each to $3.30 to make. However, it is still a very good price for a good quality product. We will try to main- tain these low prices." In order to encourage those new to brewing, Jim will be offering an incentive by providing a "Shoot for Savings" dart game for new customers on their first visit. This will allow them to brew their first batch of quality beer (or wine) at an even lower price. Lamont goes on to say, "At Brew Works we appreciate the reception we have received from the Town of Whitby and the people that live here and we will continue to serve them the best we can." Brew Works is located at 1390 Hopkins St., Unit #6 in Whitby. Cali 666-BREW for more information. A customer uses the Brew Works' facilties ta recycle Due to popular demand, the Brew Works also hAs cuom ustes tprovides the ingredients and facilities to make your own his own bottles. wine. Their wine list includes Beaujolais, Cabarnet Sauvignan, Bordeaux, Chablis, Pinot Chardonnay and Il Cail 666-BREW 1390Hopkins St. Unit #6 LJNSURS,r-~ Brewing Hours: Mon.-Fri. 11-9 Sat.1O-5 f-i - Q

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