Ontario Community Newspapers

Whitby Free Press, 18 Nov 1992, p. 17

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WhltbyFree Presa, Wedinesdav. November,18, 199Z- Page 17, LN VOGirUEiE- VUE EN V-OGUEII1] - VOUEl EN VOGLUEri Men's s'portswear" made for comfort mm and with a Fre nch.'accent HAIRSTYLISTS at Strands heid a cut-a-thon on Nov. 9 to raise funds 'for the AIDS Committee of Durham Region. Among their customers that day were Joan Harlow (seated ieft) and Niek'Ermes. Phot o by Matthew Stolk, Henry Street H.S. co-op student By Del Foxton Bout Cars Corner (NC) Witer takes its toll on our boots ..and in order tukeep warm and.stay in fashion, oach year we are faced with the expese oreplcingour boots. ee aeamoment ta plan how ta mal<e our basic boot last longer so that we can add new clours and styles, not -just replace old unes. Start by removing ail-boots fi-cm your closet. Decido which boots need ta. be discarded, cleaned and polished or taken for repairs and do it. Clean leathor boots with saddle soap, suede boots with a rubberized -suede ' brush, and nylon boots with nylon cleaner. .Neutralze calcium stains on leather, suede and nylon boots by washing with sait stain cloaner. If white marks romain, cover with matching -clour sh oplish on loather boots and Suede Renew on suede boots. Shine loather boots with a cream or wax, the choice is yours. Inaide care is important. For warmnth, but. also for hygienic roasons, replace boot insoles ofton. There is a wide selection ta provide cushion comfort, ta absorb perspiration or odour, or ta, add warmth. Insulating insoles offer a variety of uses in boots, slippers or jogging shoes and take very littie room. Boot shaipers koep a boot closet organized and your boots well presented. Have your boots facing you, ta, assist you in making a quick decision and to see which boots need poâlshng. GEORGE Groshaw of the Fashion Institute recently talked to students about fashion trends at Father Leo J. Austin Secondary Schooi.. Phot by Matihew Stolk, Honry Street H.S. co-op student ý SOP) As men's fashion became defined as a rising star of the eighties, it gradually.blurred the definition of its own categories, p articularly those of city versus sportswear. Immediately after awakening toé the important realization that dressing wellis, crucial ta, the image they'project, modern mon alosaw there was; no point ini looking stiff when doing business noî, for that matter, lookcing shabby on the weekend. When the nineties dawned, and with them the return ta older and wiser values -- the concern with the environmient, the Ifamily boom, the overali better-person motta of the decade, it was only natural that mon should seek consistency itheir .dressing style, juat as much as they sought it in every other aspect of their lives. '. For todays man, comfort prevails -- and elegance is a state of mind. France's leading manufacturers were quick ta respond ta this powerful trend. They were, in fact, istrumental ianswering ta this market's needs by shaping menswear's future as the new urban sportswear. Their trend-setting brands have found immediate following i world markets, and sportswear with a French accent has attained extraordinary popu- larity. Two of the French liUnes available in Canada, responsible for much of this popularity, are Rodier and.New Man. Rodier Rodier is almost a century'old. At first, the company produced fabric for 'couture bouses. One day, Rodier made a proposai ta Coco Chanel: what if she startod ta use jersey for her collection? The rest, of course, is hiso- fashion historyinwhch er took yet anothor ma.joý turn in 1956, when it launched its own wornens wear collection. In the, seventies, Rodier was such a household name that it decided to tackle the menswear market. It was a. good time in Franch ta do just that, aid Rodior, masters of fabric and top quality rçady-ta-wear, wore an immediate success. .Today, Rodfier is' present in 41 countires on five continents and bas 300 factories in France and abroad. New Mmi 1968 was a big year in Europe -- Russia invaded Czechoelovalçia, Paris' Sorbonne University was tomn by student riots, women aimed for total equality, unisex fashion appears and New Man was bomn. At the outset, New Mani was a unisex jeans collection with* a great name. Both women and mon, liked its bold approach ta styling, and the essence of its message: it was casual wear for the newman andiiis equally'new woman. New Mani bas uvolved Wu. ito thrée distinct collections: for men,' womon a nd children. And, jeanswear bas become a. mere category in- the. complex sportswear lino New, Mani presents today. Withisales.ràearing a billion francs (or one-quarter of 'a billion dollars), of which 65 per cent are NwMnboagts an ixmpressive nietwork, of" franchises and licensees ail over the world and has- started ta pejnetrate the effstern European, market with the 'oponing this year of a boutique in Berlin. -~srzrmas- We'd like to Introduce & weicome ROSE formerly of Vaienflno's Tmes are changîng and so are we... Strands has moved to our exciting new location. We're inviting al aur friends and clients to join us at... 109 Byron, St. S. Cali or drop by'and see for yourself 666-0550 AN NEformerty'0f Rviera & Heinz invites ail her clients to visit her >Saturdciys. Anne specializes in men's hairstyling. 1

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