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PAGE 10, WHITY PME PRESS, WEDNESDAY, MARCH 15, 1989 Whitb desiner"Il prcview his spring collectio Jesmond Sammut is Whitby's The sft-poken designer is proviewing bMs Spring Collection of "very fenmiine and individualistie" dosigns at Cullen Gardons on March l9th. Hils creations have undergone a swing fromn the singularly wild to the sonsuously mild since his first showingtbree yoars ago. Sinco then, Sauut bas acquired a cliontelle that ranges in age from 18 to 80 and from ail walks of life. This year, ho offers feniinino linos in varicus lengths and bright colors. I dosign for the professional woman and women with a certain social status." Sammut says, lighting a cigarette and pouring coffoe in the oriental-motif livingroom of bis parents home in a Whitby subdivision. I design for the woman with a goal in life. Wonion with style, who appreciate the attention te detail I sew into every germent. I love te, work with pure fabrics, ali-season wools, linons, taffetas and satins. I cover my own buttons and lino every skirt. I think a pioce should look as attractive on the inside as the outoide." Ites this dovout attention te detail that bas made bis trademark and commnands attention and recognition oven in a crowd. I created sevoral evening drosses for a gala function in Oshawa and one of my clients told me that she rocognized at loast six of my designe by the craftsmanship and the marvollous fit of the drosses without even seeing my label." This is the opitome of great design, the criteria designers hope te, achiove with thoir work. And it usually takes more than the tbree short yoars Sammut bas been showing. Before Saznmut begins te, design for a client, ho doives into hor psyche. I dosign for the total woman. I must know her lifestyle, how she perceivos herself and the image she wants te croate before I can start. Thon I can desir somtbing that she will comfortable woaring. Also, I like te know wbat already exists in ber wardrobe, so I can design separatos that will compliment and extend the wardrobo. -Most of my creations will translate from business te evoning smoothly and with class." Saxnmut says with a slysmile. "I wouldn't dross Jane from next door, who is a shy, retiring girl, in something fiashyandî bright. The dress must ho a refiection of the inner porsonality te make it work." Hlis sping collection includes designs frozn four groupings: business, caxsuel, cocktail and vnigwear. One of the designs shown in the sketch, is a full-lengtb, ired taffeta with a wido, soft col]ar that drapes in a cascade of fol&s over the shoulders, is nipped in at the waist with a, cummerbund settin~ off thé fuli, flowi2ng wrap-arunâ sldrt which flashes a int of thigh ONE 0F Jesmond Saminut's designs, s1hown in this artist's illustration, is a full length, red taffeta dress with a wide soft collar, cummierbund waist and a full, flowing wrap around skirt. when thie wearer waiks. It is a creation vory evocative of th~e 1940'o and Sa.mmut notes that 1>0 "finds something appeaBing" Jn designs. As witb aIl croative po~ Sammut has te have a phyvSic;il outiet to relax. For him, it's lon~g walks, even in the coldest weatber. I need te relax bocause I work in moods, and sometimes I work tbree hours at a strotcli." This is a lot of close, domandir>g work when you consider that lhe bas band-sewn sixtry outfits for the spring collectionas well as keeping his growing list of clients happy."One client appeared two daysbeore an event asing me te, croate a personalized, Sammut original. Mydcients don't want te meet themooelves at a function. Each one. has te have an original creation. And a lot of my clients movo in the sanie social circles, so individual design is important te them." So what's in the future for Sammut? I would like te, design for celebrities and maybe open a store in Whitby." In answer te the question about which celebrity ho would choose to design for, Sammut answers, "I would like to design for Elizabeth Taylor. I like ber personality. But, I can't say much about that right now. There is sormething in the works for an actress in pregross." That Sammut takes great pains with bis work is evident in the new 'basket-weave" satin ho bas devisod and is incorporating inte bis glamorous evening wear, all band-done, of course. I would nover get into mass production," Sarnmut states. "Mass produced goods lose Celebrations to Go was the wnngbusiness in one of two MseyHunt Sale contests beld indwtown Whitby Saturday, March 4 by the Whitby Down- town Business Improvement Area (BIA). Tanya Mackenzie of Whitby won the contest beld for the shopping public. Ballots pub- lishe in newspapers and avail- able in participating downtown quality, and 1 have built niy reputation on quality." How much would an original Summat set you back? "My designs start at $300 for evening JESMOND SAMMUT wear and $200 for casual wear." If dodication and fiare count in this industry where the sharks and the zinnows fight it out on the runways, Sammut should survive and thrivo with bis unqeand Ifibulous crations. "Icnt tell where rm going te ho in ton years yet. IPm a big dreamor, but Fm not going t too fast. That's one big mimo people wbo fail make - going too f8st. That's one mistake Fm not going te mako." businesses contained pictures of the interiors of four downtown businesses. Shoppers had to identifS' al four to be eligible for the grand prizo (won by-Tanya Mackenzie), a weekend for two at a down- town Toronto botel. Mackenzie's name was drawn from 30 who were able te identify aIl four SEE PAGE il IwIIIT Y R & STAX SERVICE Serving Durham Région Since 1979. Personal - Smali Business - Rentai*- Farmingj Comnmissioned Sales ! Pro fessional Tax Preparation from $ 15.00O Free Estimate I Year Round Service 153 Brock St. N. Unit 6, Whitby Lanes 430-1986 PHOTO SERVICI [1F GOLDEN GATï1nE1 (Salad Br I$899e (more than 50 items to choose from for dinner) Dine in and take away service. 107 BROCK ST. 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