Wl ITBY FREFL PRESS, WlVEDNESDAY, AIJGUST 21, 1985, PAGE 9 B.I.A. publishes downtown directory nt upriset. he said. bers." he said. promotion, In an effort to create a heightened awareness of the stores and ser- vices available down- town, the Whitby Down- town Business Im- provement Area Board (B.I.A.) bas published is first directory. According to B.I.A. chairman Ed Buffett, 1,000 copies of the directory will be di,,rih,îtp<ihv hand to People who work downtown will get a 10 per cent discount when they shop downtown, beginning Sept. 1. The program will be implemented as soon as properly nurnbered em- ployee discount cards have been distributed to downtown businesses, according to Ed Buffett, chairman of the Whitby Downtown Im- provement Area Board (B.I.A.. Buffett told the Free Press last week that the The following are the results of last week's play at the Ajax Bridge Club as reported by Dwight Oland. In the open section (average 156): North and South: Frank Wu and Evelyn Black, 208.5; Bill and Beth Sweeney, 180; Llyod Peel and John Miller, 169.5; Bea Phillips and Henrica Soetens, 168; and, Gayle ' White and Karen Ren- almost every home and business in the com- munity. The 52-page book contains a wide range of information plus a directory of almost every business in the downtown core by category. These categories include everything from retail storffl apparels, books, idea for the program was born at the B.I.A.'s recent annual meeting. "It came ou of our annual meeting," he said, "when it was recognized that the shopping dollars of em- ployees and merchants in the downtown are not being expended in the core." Many times during the meeting, many merchants camne to hlmn asking who the others were while noting that they hadn't seen many nick, 165. East and West: Mike Norman and Irv Ashraf, 199; Brenda Reid and Bruce Norman, 195; Allan Doucette and Mike Fernley, 171.5; Peter Jones and Otto Winninger, 167; and, Jack Findiay and Grand Andrews, 161.5. In the novice section (average 50): North and South: Doug Durno and Pat Sullivan, 60; and, Nor- pharmacies, sporting goods and trailers) to food stores and restaurants to professional services (accotintants, lawyers, doctors, etc.) to professional associa- tions, unions and finan- cial institutions. The directory also includes a services section which o! me otners ou Liltil store or office, Buffett said. While the discount will not apply to 'sale' merchandise, the discount program will cover everything from big ticket items such as furniture and car stereos to personal ser- vices such as dry cleaning. Buffett said that about 56 per cent of ail down- town businesses are participating in the programn and when the ma DeVille and Helen Adams, 54. East and West: Bey Hendricks and Lee White, 60.5; and, Norma and Leo Cassidy, a tie with Ted Zahn and Chris Adair, 53. The club wîll play a handicapped game on Aug. 27. The resuits of each week's play at the club will be reported in the following issue of the Whitby Free Press. NIGHT SCHOOL REGISTRATION DURHAM COLLECE IN OSHAWA from acturial consulting to day care to utilities. Buffett said the book was financed through the sale of advertising. While sales for the first edition weren't as high as expected, he hopes they improve by the time the next directory is published.. Most businesses who Employees, inerchants to get 10 per cent discount for shopping downtowfl Whitby cessful it will become he is hoping for an effec- tive participation rate of 100 per cent. "We really hope this will increase sales," he added. Buffett also hopes that the program will bring about .dcoser do- operation and mutual support between down- town merchants. "This will be another step in the unification of the downtown core," he said. The board will be distributing the em- ployee discount cards and a complete list of al participating merchan- ts over the next ten days. a gesture of support for the B.I.A.'s efforts on their behaif.- ,lit was more a gesture of Support rather than seeing it as a good media for adver- tising," Buffett said ad- ding, llWe hope it is at-. tractive enough book that people will keep it. " He also noted that one of the B.I.A's mandates to promote the down- town. "6It should heighten our credibility among our new memn- directory every two years, but if advertising revenue can be found and if it is widely accep- ted it may become an annual projeet. "We hope that the directory will be so well received that we'll in- crease our ad sales and we'll be able to do it every year," Buffett said. The chairman pointed out that the B.I.A.hbas a limited budget for ýbut with a patially self-supporLlflg directory, the money was found to publlsh it. Buffett also believes that the directory will go a long way to infor- ming local residents - especially those who bave recently moved in- to Whitby - of the goods and services available in the downtowri. "'There are 50 many people in the town who don't know what's available, we hope this will reach them," Buf- fett said. tbe PieF'ieGif t Sb, oppe 4 SOLID OAK & PINE FURNITURE 1100DUNLOP ST. E. WHITBY 666.1331 OPEN MON.-WEO. 106.THURS,-FRI 109,SATURDAY 105,SUNOAYS 11-5 S * I OA -11* up B A *.1z AUG. AUG. SEPT. 24, 8 a.m. - nmon 27, 6:30 - 9:00 p.m. 4, 6:30 - 9:00 p.m. College Registration Office. 0 00 00 O 0 qb0 O REM 4' 1iDE Designer ccessores Foam ed -Sale Priced Now! the one with the wat'e in our name.' 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