Ontario Community Newspapers

Whitby Free Press, 13 Dec 1973, p. 2

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PAGE 2, TH URSDAY, DECEMBER 13, 1973, WH ITBY FR EE PRESS '-M "TYou Can't Qu"it Tour job" What lias happened to our dernocratie systen? IThe day lias fiîîally corne wlîeiî îot omly cati the governneiît say "you can't quit your job", but they cati aiso say that you canît quit your job before they have even said it! If tlîis souîîds a little confusing to you, imagine how the teachers of the Ontario Teachers Federation nmust feel, because this is the situation they are faced witlî. Education Minister Torm Wells introduced a bill ini the legislature Moîîday whiclî will cancel sonie 8,000 resignations already subinitted by teachers ini Ontario. The bill also provides for fines of up to $500. a day for any teacher who doesn't behave. Granted the bill provides for compulsory arbitration, -'"Editrn We still aren't sure if there is an energy crisis or not but one thing is certain - North America is one of the most wasteful societies in the world. A good deal of everything we use or consume resuits in waste of some sort. Newspapers are read and discard- ed and if you start to figure it out on a daily basis we probabiy throw out close to ten million newspapers daily. When we throw themn out we either bury them or burn them but either way they arein't recycled. but it also takes away the free collective bargaininîg riglît which includes to righit to strike. Usuiaily the only workers excepted from tiiis free bargaining prilicille are tiiose in essenial services where life or public safety niiht be endangered. But no one will die because the schiools close for a week ortw() if nieces.sary. As a inatter o>f îact tîhe kids will love it! Thie real CRUNCH is that the teacîters FIAI) the right to resigil when the resignations were subnitted but this legisiation is taking away this right retroactively. In other words, thîs would be the same as the govern- ment passing a law TOMORROW saying the bottle of WASTE MOT Our beverages are consumed from bottles or cans and most of the containers are flot recycled. The same holds true for most of the other food items we use daily or weekly. If we are in an energy crisis it has to be not only because we didn't bother to explore other forms of energy but also because we shamelessly wasted the resources we had. Nothing lasts forever, especially our resources and wine you boughit YESTERDAY was purchased illegaly, and fining you for comrnitting an action tlîat was legai when you acted but is 110W illegal. Wells even had the nerve to say that lie hoped the teachers "were a iaw-bidin'g group and would returui to W(rk." But who is realiy abusing the Iaw? Hopefully our minister of education wiIl someday learn that iaws are passed to protect people NOT to discrirninate against thern, and take away riglîts they once lhad.t In any case, teachers of the OTF, the government has given you your Xmas present along with a 'ho, ho, ho'. Merry Xmas! - WANT MOT it's time we Iookçed ahead past the end of our own lives to the time when our chiîdren or their chiidren will be faced with a serîous probiem. We have it within our poweî' now to save future generations a lot of headaches and if we don't act now there can only be one reason - we are just too seîfish to think of the mammoth problemns future generations wilI face when the resources wasted them now. run out too soon because we SPEAKINO ON AD VERTUS UNG by RolySmt When we were very young we used to love to hear the stories of Mother Goose and ail those endearing Fairy Tales that have come down through the years. Even today, the very young and yes, the flot s0 young, love to hear these tales. For us 'older children' however, there is a new concept to the iegendary fairy tale stories - we run into this fact each and every week. We are referring to those charming, higbly hilarious but tragically unethical dlaims of massive circulaion by rival publications. Surely, these rivais have stolen a 'leaf' from Hans Christian Anderson folklore. Certainly there is no truth to the grandiose Cîaims of potentiai readership that they make. Metropolitan newspapers (the prof essionaîs) once made a Nation wide survey and arrived at the statistical figure of approximateîy three people per family or household. The Free Press subscribes to this figure and with an 8,000 circulation we proudly state we have a potential readership of 24,000 people in the Whitby- Ajax, Pickering and rural areas. The paper is circulated in Whitby on Free Distribution reaching 6,000 homes per week. The balance of the circulation is maiîed to homes in Brookiin, Myrtle, Ashburn, Myrtie Station, Pickering and the northern portion of Ajax. How in the worîd of reason can a publication with a Press Run of 12,000 copies reach a potential 60,000 readers? What 'rule of thurnb' measure is used by that publication and do they dlaim to know more about statistics than Metropolitan daily newspapers? The ludicrous dlaim that still another publication bas a circulation of 90,000 in the saine area is beyond even the recognition of a good fairy tale, Despite this truth however, each week advertising representatives from these news media profess their dlaims to circula- tion and dupe the unsuspecting advertiser. No one bas as yet devised a system of doing business ,with the unborn or those resting in cemetaries. We can therefore, assume that. this inflated, highly exaggerated potential readersbip must include cats, dogs and little fish. It is to be hoped that ail advertisers wiIl ciosely examine any and ail circulation figures before arranging for next year's advertising budget. Certainiy no contracts shouîd be signed before the advertiser knows exactly how many readers could possibIy see bis advertisîng measage. 0f course, if the advertiser is interested in placing bis message before the eyes of cats, dogs and littie fish then that is a 'horse of another colour'. However, we haven't, to date, seen many of these three types of readers wearing boots, coats, mâit, swinging tools or eating at local restaurants. The first reader who can prove a cat or a dog walked into bis store and made a purchase wiIi be given a really big prize - something out of this world. On the other band, if the advertîsers are interested in realistic circulation figures and potential readership than tbey need only contact this publication. Unfortunately we deal in truth, a strange problemn indeed. We leave cats, dogs and littie fisb to the fairy, tale spinners. Counoil Sets Record Whitby town counicil must have set some sort of unofficial record by completing a 91 page agenda (flot countîng both sides of the pages) and hearing two deputations in only one hour and twenty-five minutes! Council meetings have been in the habit of lasting until 11:30 p.m., despite motions for adjourient from Dr. Hobbs. But Monday nights' meeting, chaired by Reeve Tomn Edwards ini Mayor Newman's absence, was a good exam - pIe of how an efficient council meeting should run - without ail the unnecessary, repetitive ramblings so often heard .... most often for the benefit of the press present. One would tlîink that after council has spent a couple of hours REHEARSING........ or tl . DISCUSSING the agenda in PRIVATE prior to the public performance surely aIl the council members should know each others feelings on A the upcomîig issues. But, wouidn't it be more interesting to the public to dispense with the 'rehearsals' and corne cean in public? .But then EVERYBODY would know WFIY council does what it does. READERS WRITE Demar Sir: At this, the end of a great Lacrosse season I wou- Id like to convey to you our thanks on behaif of Garrard Road Minor Lacrosse Ass- ociation for your pubiicity and support during the past sum mer. Our Association has pro- vided some good Lacrosse during the season and we look forward to 1974 which we hope wiii be even better. Thank you very much for pubiishing our news and ga- me resuits and we hope we can count 01n your con tinued help next year. Yours very truly, Greta M. Hope Pubiicity Chaîrman Garrard Road Minor Lacrosse Assoc. w' 'v and - TAKE-OUT SERVICE We dehver in Ajax, Brooklin, Oshawa& Whitby. 668m8321 107 Brock St. S. Whitby, Ontario <Just Southb of Four Corners) OBED O.E OR OTHER VAN DALIZED The Mercantile Depart- ment Store in the Whitby Plaza was robbed of twenty- five thousand dollars wor- tIh of clothing îast week- end. Entry to the store was apparently niade by pick- iîîg thîe lock on the front door. McCullough's Jewellery store, Dundas St. E., had its two front windows and door snîashed last Sunday, but îîothing was found missing. Damage was estimated at S300. Gentlemen: I congratulate the FREE PRESS on the excellent article of Alex Kainiiis on -»Energy Rip-Off" ini your Dec. 6th edition. Much has been written and spoken about the cri- sis, but few have character- ized it better anîd shorter, than Mr. Kainins. '(ours truly, lise Eschenlohr 605 Brock St. S. P.O. Box 86 Wbitby THE WHITBY FREE PRESS (Voice of the County Town) Hometown paper of Whitby, Brooklin, Myrtie and Ashburn; also serving Ajax and Pickering. Serving total of approximately 24,000 readers. Published every Thursday by Whitby Free Press Inc. Bruno Harilaid, President Located at : Free Press Building 121 Brock Street North, Whitby MAIL: Box 206, Whitby PHONE: 66,6000 or 66B-6111 TORONTO LINE: 282-1004 MMIUNG PERMIT NO. 2941 Editor/Gen. Manager - Mike Burgess Assistant Editor - Jim Quail Advertising Manager - RoIy Smith Graphic Arts - Marie Rutter h~WU*' ugeef U* * SU U~ *'I~U ~ v Make sure your farm buildings are eff icient Next Spring and Summiier you'll be glad you took tinie and money now to fix everything around the place that needs attention. Maybe you.even need new buildings to increase efficiency. Fix and build - now when you have the tîie - with a Victoria and Grey customi built lban... today, at Victoria and Grey. Member Canada Deposit Insurance Corporation VICTORIAcw [EGREY TRUST COMPANY StNCE 1889 l îl (1-4j

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