The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

If and From The of The Common Round Member of Audit Bureau of Circulation and Class A Newspapers Serving Newmarket and rural districts of North York 112th year of publication every Wednesday at Charles St Newmarket by the Newmarket Era A- Express Company Limited for two years for year in advance Single are each Member of Class A Weeklies of Canada Canadian Weekly Newspapers Association and the Audit Boreas of Circulations Authorized as Second Class Mail Office Department otUwa Newmarket Era IK THE EDITORIAL PAGE The 50 Years Ago WEDNESDAY THE I Y NINETEEN HUNDRED AND SIXTYTHREE SAFE VACATION DRIVING Keep it that carefully The Ontario Department of Transport suggests the following six vacation and holiday driving tips to keep in mind when you pack the family in the car and go off to your cottage or to visit grand mother or vagabonding 1 Plan a safe drive Allow plenty of time for your holiday travel On long trips make frequent stops Arrive 2 Be sure your car is safe Drive with good tires properly adjusted brakes lights and turn signals opera tional windshield wipers functioning properly Use seat belts whenever and wherever you drive Seat belts are circles of safety for you and your Use courtesy abundantly Resolve to make courtesy your code of the road fi Be alert to hazards Drive in keeping with road weather and traffic conditions Remember most holiday accidents involve drinking and speed too fast for conditions Watch out for others Make unpredictable driver and pedestrian actions Give yourself and others an extra margin of safely PLAYING A PART readers and ad vertisers bring up the question of how much value is the weekly newspaper in an area where metropolitan dailies are sold in a fairly high number You no doubt will note that it is re cognized there is a value the question is to what degree This of pendent upon two things carried concerning people and happenings in the coverage area and the selling job the weekly does or can do for the retail merchants and others in busi ness who have items or services to sell The large daily metropolitan news paper deals mainly in hard core news of the moment and because its readership is very widespread must extend its cov erage to international and national news sometimes to the detriment spacewise of the things that occur closer to home This fact in itself provides the answer in part as to why the weekly has value for the weekly deals in a different com modity people Because the news is close to home it becomes more personal and is given in much greater de tail than that presented in the daily newspaper People are always interesting to talk to and to read about and interest is keen er when they are people with whom you live and work By the same token the merchandise advertised by the local mer chants also becomes more interesting His sales message because be is known to most becomes move of a personal message There is no competitive rivalry be tween the large daily paper and the smaller weekly In fact they tend to com plement each other According to the latest information available i has now 1 10 daily papers with the total her of weeklies rising until now the total approaches the mark This trend is significant as it shows that more people than ever before are demanding the more personalized news of the weekly to supplement their daily diet of wider spread news A paper replaced Here in this district The Newmarket Era and Express has been telling the story about people and their various ac tivities whether they be club social or simply day to day happenings for more than This the function of a weekly reached The necessary new pump house gallons of includes pumping Marshalls grocery had two orders on Bolsford St and as struck the horse with the end of the lines lost his balance and fell over the dashboard Two wheels ran across his body breaking two ribs He Engineer A James To ronto said he considered that lot only was the supply in sufficient but the cost of lay- r should I use title There seems lo leaning toward shorten thing at any rate the of some English in contrast to their must be be aring to using the old land and Ireland and and Sullivan as I heard a group of Aberdeen Choir They sang solos duets quartettes and entertainment And speak will include posters I have a very stupid woman I can enough to keep all the pro- beautiful wellblended vole had to do with ef Another thing which hap speaking in pub ovincial Con Newton Rowe tive leader caused consider able inconvenience leadership and his through the They to the changes in and I on programmes sponsored by the Kiwanis Club After their work in the United States they head to New Brunswick to give recitals and teach at the St Croix Sum mer School of Music for six weeks I have a programme loo carnival outlet for of knows what this training girl or boy In future Then the town has the high school and Pickering College presentations of Gilbert and which my mid furnish a guide through the I had all began putting on Gilbert Sullivan operetta church quartette lodges t headed by Rev A P Addison mothers as hidden marks students vSSSS oil on children that wh accepted the end of it that moth- apology which y i held firmly had Race from Ben had aV Zenda and Henry Eighth and other plays Gilbert operettas and of nd I were sons Daisy Chain and choir competed in the Ea If had kept all the grammes it would be lit life shows both profession and amateur which mare elaborate than those of more recent years and the elaborate school concerts with a Maypole dance And now look at the pile of programmes that we have Look at he children or Newmarket for instance The Lions Club has inaugurated clubs A drai clearly and proper The town is rich In bands and I am glad to see they are faeing supported We have been very interested in the junior band and glad to see day find they have city for congregate on Eclipse July Has Hidden Danger For Eyes unnamed worked their and daughter wedding music Thursday July