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and Member of Audit Bureau of Circulation and Glut A Serving Newmarket end the rural of North York year at publication Heart Throbs Humor by Andrew Passing Glances By A Gamble Authorized Second Class Ottaw nes Editor George Haskett Sports Editor Production Margaret Arnold Business bus Baxter Publisher Philip I Stetanluk Advertising I Re Newmarket Bra 852 THE EDITORIAL PAGE The Express Herald THURSDAY THE FEBRUARY NINETEEN AND A HEADLINE WE DONT WANT Here is a warning Don Mills Road parents are fright- Specifically they fear the twomile stretch of road north of be tween the village school and Wesley Cor ners at the Aurora Three per- died there last month More re cently three youngsters wending their Way home from school narrowly missed death when a car flipped out of control- Usually children living along the road are driven to school but occasionally they have to walk Area residents are be coming victims of an angry helplpxie know what has to be done but fear no action will be taken until a youngsters life is claimed There is no speed limit on the stretch of highway and vehicles pass school children like bullets from a rifle Some years ago the Womens Institute pleaded with the authorities to erect limit signs The requests were ignored- Latterly the sparse population was named as the excuse The women say that the combined population of the vil lage and the twomile stretch of road warrants a limit Since the first com plaint years ago traffic has increased Said a highway resident this week We need stiff warning notices to motor ists before we have a tragedy This is a headline we can well do without NOTHING BUT THE TRUTH The merchandising honeymoon New market Main St merchants have enjoyed In former years is nearly over For those with a sentimental streak and a hanker ing for the corner store the June open ing of the multimillion dollar Davis Dr shopping plaza spells the end of an era In this day and age however few can afford sentimentality With the arrival of superstore competition comes also the need for a Main St cleanup We dont mean sweeping the streets and dusting the shelves but we do mean that a new concept in retail selling has to be learned quickly if storekeepers arent going to lose their shirts To face the formidable competition is going to take guts To retain custom ers downtown merchants are going to have to make sacrifices that hurt They are going to have to spend money on brighter stores with a impact Prices will have to be slashed if merchants are to maintain their vol ume Advertising campaigns will have to be launched with a consistent punch Perhaps a little bewildered merchants now find themselves on the threshold of a big league still not sure how they came to be there As a tradition Main St will always exist but tradition doesnt necessarily fill pockets Some trade will always gra vitate to the main drag but those owners with ambition and an urge to see their businesses flourish will need to combine the wiles of Wall St the cun ning of a fox and the wisdom of to stall the pilgrimage to the plaza giants Amidst all this retail uproar at one person the consumer will benefit Our Readers Write From The Files Of Nature Parks For The Province thrill to vide the opportunity lor him do not know Jean Stewart her of the community are letting nothing more In always feeling so so Wok ana Naturalists uses the term immensely complex NATURE RESERVE in the Interactions of plant and February 17 way it is used by the British Government of the Province These interactions const will be Can first duke in the balances which may tend y England won the 10 Sedoratloii but the term WILDER- maintain a stable played in Germany wit the such of land for example on th score England also General Statement other hand a climax forest and on the other won the Olympic pond becoming convert he before the element of public policy successively into a marsh the United most noted hydrophobia vie conditions bog and finally a swamp The acquisition of accural suit a fox bite in rundown areas little operate In various types Readers Picture Of The Week Billy Burke Perfect languish lie null with Irnk naval post on Air the northern Hawks with It lph road later Wiley Ac- St little pub- musical revue headlines vaudeville act Curly Top tins with Shirley Temple John Boles Holt well Hull Ijiuklint if Irish In Us OBrien added aw bung nude off Bright Joe Brown Win we that the of hud shit many flier lr J Officer of for ail dome been brought or for 1 ttl in of Mi cheer tin- if and would giv- for into Ilia ad of fulling by lit a- who looks not back loses hit vide opportunities for taking as a background for appreci ation of the present and planning for the future Nature Reserves can provide and for plant many natural habitat immunities as woodlands vita lands shores and that live In the alt part of th can be refuge I in give at