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hffWIh Newmarket Era IBS SURVIVES TOUGH COMPETITION two competing could judge which was better Many towns had two papers during the second half of the last century and the beginning of this one Economics cause many changes and one change came with the elimination of toopaper towns Two weekly newspapers cannot survive in a small town one paper readers can be harsh in their judgment of the local paper Usually they do not bother to compare their home paper with those of other towns of the same population Therefore we must go along and take the disadvantages of being a monopoly In truth the one local monopoly has far more com petition today than it did when there were two local papers in a fast moving society the weekly faces tough competition from other sources radio television city daily papers and big volume commercial printers in the city Along with the keen competition are high costs of production which have no precedent The local paper is holding Its own and this year won third prize among the top Canadian weeklies for its editorial page Newspaper judges may give prizes but of course the readers are the final judges The Editor Nearly Everybody Reads The Era And Express TRUSTED FRIEND COUNSELOR AND GUIDE TO THE FAMILY THE NEWSPAPER IS WARMLY RECEIVED INTO EVERY HOME DAD MOTHER SON DAUGHTER ALL LOOK FORWARD EAGERLY TO ITS ARRIVAL BECAUSE IT CONTAINS SO MUCH OF DIRECT PERSONAL INTEREST TO EACH YOUR LOCAL NEWSPAPER BRINGS INFOR MATION ON POLITICS BUSINESS SPORT AND EDUCA TION NEWS ABOUT PEOPLE YOU KNOW DELIVERED REGULARLY OR ON THE NEWS STANDS THE MORE YOU KNOW ABOUT WHATS GOING ON THE BETTER YOU CAN EXERCISE YOUR PRECIOUS FREE- DOM OF CHOICE YOUR NEWSPAPER BRINGS YOU THE FACTS YOU NEED TO MAKE DECISIONS THAT ARE WISE TAKE ACTIONS THAT ARE SOUND and