Pages from the ors Notebook We must answer Mr Roy Keys letter published last week Mr Keys wrote Councillor Mr letter is given a heading set in large type which has a tendency to suggest it is of some importance Anyone who had time to read this letter before yawning himself to sleep realizes that it was far from im portant Councillor letter was a long one It was a case of pub lishing the whole thing or noth ing because we would not like to edit down a letter from a member of the local govern ment This may sound a bit tongue- incheek to Mr Keys A newspaper is supposed to be a mirror of community life If Keys Is impressed by the unimportance of the words of a member of council we have ac complished part of our job But we suspect that the mem bers of the Lyons Ratepayers association read every word of Councillor letter and enthusiastically made notes in the margins As for the heading in large type that was the result of a newspaper page prob lem A large block of type with a tiny heading has a displeasing From the Files of appearance Besides the letter made a good makeup anchor for the front page What we like about this new ly formed Newmarket- Yacht club is the fact that its members are a bunch of dreamers We are not e p this well known phrase with its usual cynicism We like dreamers Newmarket has been short of dreamers for a long time We saw a set of dream plans for the river area at the south end of Newmarket and around Fairy A member of the Yacht club who is experienced in planning drew up a beautiful sketch on what could be done to make the area a beauty spot for boating camping fishing and possibly swimming Where will you get the mon ey That is the usual question asked by the shortsighted pes simistic onlooker But the members of the yacht club and their followers are not short sighted and they are not pessimistic Enthusiasm is the most important factor which brings success and they have it Already they are accomplish ing things and having fun at the same time Dont forget to stroll down to the Water SI bridge Friday night to see what they are doing at the dam 5 and 50 Years Ago More paving on Yonge St The roadpaving apparatus is at work on the grounds get ting material ready to continue the paving on St from the Industrial Home corner to the comer of the Bradford road which will be appreciated by people using that section going north and south Newmarket High School The total registration in market high schools is the highest number ever There are students attending from erton Sutton Keswick Mount Albert and sur rounding vitpity a- well as from the town first time in many years there are as many boys as girl There are W new pupils in the first form and 25 new pupils in the other forms of which are in upper school Mrs Webb of Kansas is visiting with Mrs A Starr I Prospect Ave Mr and Mrs George Davison formerly of Newmarket calling relatives and in town last week also his sister and her husband Mr and Mrs Marshall from Mr and Mrs Davison were on their way home to Smiths Kails from St Catharines where they had spent the summer win Mrs Davisons brother Mr and Mrs Marshall from Cannington were visiting rela tives in town last week at Mrs Fullers Niagara St who is Mrs Marshalls aunt and at Mrs Richardsons on Joseph Ave who is Mr Marshalls aunt and at other relatives and friends Mr P Canes spike of roses was the best bloom of the show at the Flower Show last Satur- day The best dahlia bloom class was won by and the best aster bloom Mr W Gibney Mis Alfred Manning and daughter of Hamilton were visi- ling i datives in town and vicin ity over Sunday Mr and Mrs Kirby of Ste are spending a few days with his sister Mrs Joint Rosamond Mr A DcTonkey and family of Toronto were visiting icla- in town on Sunday Mr and Mrs Leslie of Mount Albert were visitors with Mrs on Sunday SEPTEMBER Aurora Chicken thieves have commenced operations in this town Mr A Phillips of Catharine avenue lost two one night this week Mr of street lost a similar number last week also Mr George Bice Egypt Some of our young ladies had a very narrow es cape on Tuesday evening Their horse became unmanageable and upset the buggy The girls were not hurt very badly A representative meeting of the citizens and property owners of the town was held in the town hall one night last week to confer with the council and discuss a pro posal to issue of debent ures to complete the new bridge improve the electric- light plant and extend the sys tem of concrete sidewalks All but one voted for it at the meeting How it works It is a signifi cant fact that towns that are the most prosperous their local newspapers and printers the most liberally The solution of this problem is that no town is sufficient unto itself but must reach out for iradp and draw it from the outside world which must become well acquainted with the town and its people for mutual benefit Mr Milne proprietor of the Windsor House Whitby was pleased to meet many old friends in town on Wednesday Mr Milne drove Her Majestys mails between Newmarket and Sutton over years ago Mrs Cross and Miss Robin son of Toronto daughters of Mr Martin Robinson were here for the fair Mrs Cross has been residing in the State till recently and it is years since her last visit to Newmarket At the annual convention of the Canadian Electrical Associ ation in Montreal a gold watch suitably inscribed was present ed Mr C Mortimer of Tor onto who recently resigned the secretaryship after having oc cupied the position for years Mr Mortimer was formerly on the taff and is now editor of the Canadian Electrical News the last Issue of which was an exceptionally fine num ber HIGHLAND LASSIl CATCHES PRINUS Kilted Alison nine mikes a curtsy before Queen Elisabeth after she presented the Queen a bouquet the box from which the and her viewed ine traditional Highland of the Royal High land society Anne stsads her mother and kilted since Charles is casting an amused glance at the ceremonies and MCMOER a NEWSPAPER Serving Newmarket and the rural districts of North York The Newmarket Era The Express Herald Published every Thursday at 30 Charles St Newmarket by he Newmarket Em and Express Limited Subscription for two years for one year In advance Single copies are each Member of Class A Weeklies of Canada Canadian Weekly Newspapers Association and the Audit Bureau of Circulations Authorized as Second Class Mail Post Office Department Ottawa John E Managing Editor i Caroline Ion Associate Editor George Haskett Sports Editor Racine Production E W Stefaniuk Advertising r THE EDITOR PAGE THURSDAY THE NINETEENTH DAY OF SEPTEMBER NINETEEN HUNDRED AND FIFTYSEVEN PRESS REPORTS COUNT NOT BROCHURES Most industrial promotion brochures the kind which towns send out to lure a new industry are a waste of money This opinion published by the Cana dian Chamber of Commerce was given by- George Ellis director of research for a large bank in the US The source of his information was a recent study of executive attitudes towards industrial development ac tivities of chambers of commerce and other industrial agencies Town officials and chamber of commerce workers in Newmarket frequently discuss possible ways of new industry to the community In the past couple of years there has been a shortage of land for industry here but a survey is being made at the present time with a view to annexing land Presumably Newmarket will want to step up its program to find new industry before long The attitudes of executives of large companies appear to be acquired casually from a variety of sources according to Mr Ellis The most frequently quoted source is the press In his study in New England he found that they repeatedly referred to stories they had read about the textile industry leaving that particular area and the existence of surplus labor and vacant tex tile plants They based their opinions on news events as far back as 1002 Their attitudes having been ac quired over considerable periods of time are likely to change equally slowly It also appears that bad news travels fast and makes a more lasting impression than good news Railroads and banks are used as reliable sources of information As to booklets on the community pro motion sent to the president is stopped by his secretary who throws out per cent Only materials contain ing wanted reference data are retained according to one quote Brochures are useful only on two occasions if they contain factual material which can help company appraise the location and if the company happens to be looking at that particular area that lime In a place like Newmarket we hear the phrase good publicity for the town used most often as an excuse for spending money on conventions entertain ing visiting dignitaries municipal ceremonies advert in year books printing brochures etc Mean while attitudes are formed by what appears in the press And what appears in the press is governed by the actions and words of the community leaders SALVATION ARMY APPEAL Spring is the usual time for the Salvation Army Red Shield appeal but the local campaign was post poned until the fall this year Captain officer in charge of local Army operations suffered an Injury last spring and was not able to organize the drive It is for this reason that the campaign is being held now To date contributions have been good according to Captain The work of the Army is noted not only for its spiritual work but also for Ms practical assistance in community life Family tragedies fires floods wherever there is human need the Salvation Army is present with its spiritual and practical help The community will want to keep the Salvation Army here and can do so by contributing generously to the Red Shield fund BLOOD BANK WILL BE A FIRST Next week the district will get down to serious business in its drive for blood donors at York County hospital The objective a free blood bank is not an easy target to reach The success of the project will mean that York County will have the first hospital in Ontario with an independent free blood bank There are hos pitals with free blood banks but they are operated by the Red Cross Through district newspapers and radio the public now knows more about the need for blood and the large number of donors required to stand by to replenish stocks of whole blood a large donor list is required particularly to provide the rare blood types A donor will feel secure in the knowledge that he will not be required to search for 20 donors in the event thai a transfusion is needed for a member of his family or a friend It is hoped that the end of next week will see at least donors on the list and perhaps more SNOW IS FOR THE POETS Globe And Mail Some sort of consistency will have in be established in this haphazard business of community loyalty Only recently the public relations machinery of our whole banana belt was a with its so speak shorts down Here were some of those people in innocently boasting that they had on the fourth of September only a whisker away from summers peak Plainly this was crucial even Yet not a single voice seems to have been raised in refutation And where was Metro Toronto Did at all in this outsize urban complex have an alibi ready to Show that such a thing wasnt typical Some handy formula such as freak storm eddies kicked up by ancient escarpment No it was left t Mai ton of all places to sense that the good name of not only New market but all Southern Ontario was being tarnished What fell said was not but soft had The distinction is profound As everybody knows snow is formed it says when a region of cold air low ers the temperature of aqueous vapor whereas hail is the product of conflicting air and electric currents Snow is thus an indigenous condition while hail is the work of an interloper Snow in and the short the better is native and a hallmark of winter hail either soft or hard is alien it falls and pre dominantly a summer complaint fur waul oi planning tne damage done hours before Malt on came to Newmarkets rescue Whole i communities have been ruined although others have been built by him Mich loose precautions with the language And lei no sa that it cant happen here It lust did OUR SIDE OF THE STORY by HARVEY Contradictory Demands By Manufacturers In a recently- issued circular the tanadian Manu facturers Association comes out ones again with its age- old argument that Canadians who buy goods manufact ured abroad are pulling workers out of jobs That argument is fallacious Trade is a twoway business When we buy goods from foreigners we thereby supply them with tin where withal to buy goods from If we stop the importation of their goods we automatically slop the export The only way we could permanently curtail imports without curtailing exports would he to give our goods away Protection for short periods not in crease employment it merely forces our workers til be employed in some industries rather than others and in industries in which and capital arc ew pro ductive than in our export industries Because of the temporary hardship would front sudden removal of tariffs if any of are suggesting any serious tariff reductions It is none the less important to the manufacturers argument for protection has been considered by practically all competent economists since Adam Smith discredited the whole protectionist theory in I HI WEALTH OF NATIONS 180 years ago It well also to remind Mr and the that have to live down the reput ation Hi Conservatives have in the West and in la- an I tinea of being a hightariff a pari favoring big business It the are to be worthy of new 101011 and ihey waul avoid another twti years sojourn in the wilderness the will not yield the specious pleas of manufacturers for more protection Manufacturers ho need more protection e like either inefficient or are trying to continue the production of goods which are increasing to our climate and resources til course I ho manufacturers claim to be interested in the welfare of I ho workers The hollow of thai claim is shown the fact that in the same circular which are asking us not to goods made a- the also ask tor increased immigration pais effect of immigration is to increase the competition for jobs tint to lower wages or prevent them from riat ok I claim of the manufacturers to he inter ested in the welfare of the workers does nut ring true the nol the matter of the the is inftinocmeni on their rights in international it is not the function of the state to assume the direct tort activities which rest on individual choice Office Cat Reports Catnips By Ginger rt A little nonsense now and then is relished the wisest men Anon The boss was sitting at his desk last meditating he said about next weeks paper when a bellow of rage from the back shop derailed his train of thought He swivelled around in time to see Slim Bliggens come pelting down the aisle by the presses followed at head height by a board and threefifths of a deck of cards Slim made the turn at the darkroom just ahead of the board and sauntered over to the bosss desk while Kletch- stalked into view to recover his missile Sorehead he muttered glancing over his shoulder Well said the boss I see that the West Charles Street Club passed a resolu tion concerning kibitzers Slim shrugged Some people have no sense of gratitude or appreciation for anyone that trios to help them he observ ed been watching that tournament for three weeks now and K letch was get ting such a heating that I decid ed to give him the benefit of experience and offer a little advice And he didnt appreciate it said the boss Only after he lost again admitted Slim tried to con vince him that the main reque st of a good player is the to hoar his losses cheerfully and smile in the face of defeat but letch just isnt cheerful when it conies to money so when he reached for the hoard in a manner that indicated that ho wasnt planning on moving his pegs I thought ld come down and see how you wort getting along Dedicated card players are a queer lot Slim said and whether theyre playing poker or bridge The boss snorted What do you know about bridge Its a highly intellectual game and its first requirement Is finished Slim If what Ive seen is any Indication There are all kinds of card fiends but bridge play ers are the worst Now I dont claim to know as much about bridge as I do about he continued in a- Ive seen only one at game at the Corners Bridge and Trap Shooting Club hut a person who naturally observant can learn a lot just by watching Alright said the boss who a kind of bridge minnow himself lets hear your ideas Well now a I recall it how- the is played he answered You get four people around a table for a starter If its four women the game starts with the woman on the left turning to her left or right she seems to have a free choice and asking her if she saw Mrs So and Sos dress She answers isnt dreadful Can you agin anyone her age trying to wear thing then tie table 9 to looks icy and say I thought we came here to play bridge This seems to be the signal for the second half of the gaint so they take a fleck of carda and divide it up among he players There one who is too stupid to play his own hand they call him or her a dummy theyre not even polite about it Boy you talk about kibitzing in a card game If anyone tried that in cribbage not even the other per son opinion but just going ahead and playing this card or that whichever they liked The boss waved him into silence Lets skip the torn analysis Whats next The next part i a Imlo tricky said Slim Each play er except the dummy throws B card into the middle of table One says ha and says damn and the one who says ha picks up the wad and drops it in front of him white the one who said damn sort of like a parent who swallowed straight castor oil to show the kids that it really tastes good and says nice play Maybe its like Snap where the one who yells the right word quickest wins the pot Then it starts again Only this time when one player throws out a card the one across the table kicks him If he misses and kicks the tab leg instead I guess he loses a point because partner glar es and he turns pink especially if the coffee spill Maybe costs an extra point for Spitting coffee This goes on until one le has more of deck than the other and if they gel all the cards one and other sits and glares at other Then the thud part start continued Shin This for the players who didnt get any cards and they have to play the game again any hut there never seems 10 be a general agreement to what was or should have en done Theyre dishonest too They pull on the others then brag about how many they away with How if anyone tried those in the games that goes on behind the Cut tin Cor nets pool room the boys would him to step ouUidt a minute and The boss waved him off another try And thing the loer the re said the related Ihey art if yow team trit isat husband the more polite get ard restrained it good manner Why hail young akmg -A- eV a I twthu lit at picked when she over shriek and round the tabh until a I th bodv find s Ski in ovn v at to A two men men don until tne lid A She get a rtvMncn 1 pus donn four di 1 and mice farm In At im t mam of rnanm iStii t kid- i mi iV turn hut hi the mention of car fiun woman vaiv me pratJ tint it ihnj l in I ho the the He up and started for can have it he aid At post you an and 1 same urn be l Dairy Farmer The Top Six Inches A weeks receiv ed the dividend resulting torn dona the loeai It represented a of our purchases de clared i thai Pat ronage iltvideod and credited and used by the Co op for 10 years interest free for the following years are till held and used the Co op and undoubtedly thv represent amount money It argued that the amount involved was earned by the business in place and had it been declared patronage dividend would have bean used the manner by the and thus it helped to build it Being a Coop however sav ings Here made and shared 1Y and now they are distribut ed It can out farther more thai lust because the lost some of Us value in years and that the money was used Interest free makes very similar to payments to insurance companies where the saving is simitar since they devalued when the time comes They hive money turned it over many Sine the Cop had this money and eras a owed use it free the same way the trie business to earn more money in each year Other words it seer to be a Hist to make everybody happy- members with ha obtained other way Coop had the free and no that paid Out it a ruction it to pay re all this to While that in with per years will in and with lion of dollar Ret about cent of el dollar members did a and There is only one small that keeps running around the of our mind and iContinUtd on Col l