Ontario Community Newspapers

Newmarket Era and Express, 15 Mar 1951, p. 11

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S V jv A DAB OF VELVET A BIT OF WHITE IS FASHION FOR 1951 A touch of velvet a dab of white Ibis is the signature of spring fashions Velvet is everywhere as a contrasting accent on the collar of your suit as pert trim on your new spring bonnet as a pert little sash that encircles the waist of your favorite print dress The sparkle of white reveals itself as a debonair accent for the deep toned navy blues youll wear through the new season as perky highlights on your best hat and in sleekly styled gloves use it -i- on allover Stoles will be seen everywhere and are featured in many fabrics from wool to match your spring suit to fluffy tulle to grace your shoulders while dancing COSTUME JEWELRY IMPORTANT TO DRESS Costume jewelry is an import ant part of your wardrobe Beads particularly will bring a sparkle to your costume and come in every color com binationsapphire coral tur quoise and white Anoth er hit is justlikereal stone set Earrings are big and bold Pins often are worn in pairs perhaps on the generous turnback cuff of your suit or coat or on a pocket Luxury Hand Lotion it freely from head lo too Makes your hands your arms elbows your whole hotly as soft velvet It leaves a subtle yet leaves no trace of stickiness Crass or June Geranium Hand Lotion in new spillproof plastic hollies fa 1 slight squeeze releases precious drop at a lime oi bottle I SO ox WEAR A CAY SCARF Wear your scarf everywhere this spring and wear it with a flair Use a scarf with ingenu ity to make neckline changes on a basic dress Try it tied in a bright bow or knotted about your neck one dangling end swept back and caught with a pin at your shoulder Wear a scarf as an ascot in a low neck line fastened with a glitter pin A scarf this year puts the final fillip on your day or evening en semble we Newmarket Dark accent stockings that blend with every costume shade add spice to shorter slimmer skirts ted AND TOP IT WITH A SMART WE HAVE WHAT YOU WANT AT PRICES YOU LIKE ear SECOND SECTION THE NEWMARKET ERA AND EXPRESS THURSDAY MARCH I5TH ELEVEN Era and Express Fashion Review Spring Brings A New Air Of Femininity Softer Prettier Easier To Wear Gay As A Flower Garden BY BETTY Fashions for spring 1951 will have a freshly feminine approach An extravagance of flowers will blossom on your hat set forward on your longer hair which is perhaps swept back into a chignon Miladys skirt will be raised to a length of ladylike flattery inches from the floor A pair of long pale crushed gloves will complete the look of femininity Suits lose all traces of sharpness they are always cut on a gentle curve shoulders are softer with no hint of angularity Although skirts are slim easy walking is achieved with low placed pleats Jackets are ap proximately an inch longer than last year the waist fit ted and the hi pi no rounded Necklines vary from the long lapel to show off a pretty blouse to a closed neck line with mandarin band or small turneddown collar This is the spring for color Very new is a whole array of violet to purple tones It is also the year for strong shock colors such as a bright rosy red a clear lemon shade and black and white boldly massed But as in other years navy and grey will again he the choice of many Hats are prettier and more frivolous t a they have been for years Mannish hats have disappeared Your new Easter bonnet will be ultra feminine roman tic very flattering and lavish in size or trimming are more rounded and padre type hats are a new silhouette Rhinestones will wink at you from the folds of a flower or on a veil There is nothing like a pretty becoming hat to add lilt to your spring outfit Coats are to he narrower still full but in the back The topper length is the leader with the pyramid tuxedo front and fitted coat also popular Sleeves are a focal point watch for the push up sleeve and the sleeve a rounder usually shorter version of the lantern sleeve Something en tirely new is the little greatcoat which is worn with its own narrow belt or hanging loose This spring the inside of your coat is as important as the outside and features colorinterest linings Gloves are more important than ever this spring The long ones worn with short or sleeves casually crushed down the arm with a brace let have the right fashion look More fabric gloves will be worn for spring Wristlength gloves perhaps with detachable or novelty cuffs are worn with full- length sleeves This years colors are vivid burnt orange apricot tangerine violet also soft pastels oyster and snow white Dresses are very versatile and come with their own coats with matching outer fabrics or linings with jackets and boleros that remove to reveal bare shoulders Dresses are generally slim softened with side drapes panel folds and the trumpet silhouette foremost of the French signature in spring fashions Newer than springtime is the straighteasy line of the chemise dress which is gathered into natural folds by a neat belt or if you are the tall willowy type worn unbelted Pleat ing and lucking is high style and buttons often large of rhineslone smoked pearl and turquoise are used exten sively Crisp white accents are lop 1951 trimming True to custom ticsilk prints appear The stole introduced about three years ago has returned again and accompanies practically everything from a print dress to a strapless evening gown to a bathing suit Dressy shoes for spring have a delicate bare look Sandals consisting of straps are very much in fashion Pumps too are open Navy blue is the prime spring color Also important colors arc red pale neu trals black Violet which goes beautifully with navy grey and beige adds a new note to spring footwear Smooth kid and calf and patent are favorites as is suede ornamented with pleating and stitching For special formats jewelled heels will twinkle as you dance Big news this season in stocking is fancy heels Most are designed with an eye to ankle slimming but some have the effect of camouflaging too bony ankles Paler colors arc popular For strictly dressup affaire there arc stockings with butterfly and flower designs and rhineslone trim Hosiery takes on new importance this year with the short evening dress and shorter day time skirl lengths v Accessorizing colors are good enough to eat pumpkin apricot tangerine lemon and curry aro just a few Look for these in gloves hats and blouses Scarves can transform a dress into different costumes and can give a basic dress which has long been your favorite a now look Dont be afraid to wear your scarf with a flourish On a d r day try a gay nosegay of violets carnations or daisies at your throat For a soignee effect never more than two matching accessories A point to remember alwaysyoure either casual tailored or dressed up never partly one partly another Easter will find you well put together from your flower decked hat to your daintily shod Wot PARADE A NEW HAIRDO THIS EASTER Look your loveliest in a creation styled to suit your taste PHONE 308 NOW For Your Appointment Vanity Beauty Skoppe Main Sirccl Newmarket Time means Springtime SHORTIES SUITS BLOUSES HANDBAGS GLOVES FULLLENGTH COATS We carry a complete line of MENS anil CHILDRENS WEAR Shop now for the best selection All goods satisfactory or money refunded HARRYS Dry Goods MAIN ST II STEPAK Prop Phone The suits that personify spring are slim in line have gentle arched hips and feminine detailing Above left a slim skirted suit with a double peaked collar bold hip flaps At right a suit with notched curving collar and hip detail and selfbutton accents BELTS ARE WIDE Belts to complete springs cos tume look and to emphasize the slim lines of newest fashions arc wide and shaped to the figure Wide contour or curved types are most popular and are in black patent leather soft velvet with its own self buckle and in col orful ribbon styles A snug belt gives a finished look to a skirt and sweater or blouse combina tion SLEEVELESS STYLES REMAIN FAVORITES Its the fabric that tells the new fashion story on blouses for spring 51 All lace lace trims pure silk prints and stripes pas tel sheers pure linens polished cottons sheer nylons and cotton piques give variety to the blouses you team with an extra skirt or wear i narrow silhouetted suits Sleeveless styles ami those with the merest suggestion of a sleeve are foremost in the new fashion picture In a more casu al mood are the cottonknit which have a dressier look with novel collars and fashion- wise colors SPRING SUITS HAVE DETAILED NEATNESS WITH A SLIM LINE Suits have a finely tailored look with attention focused on detailing and trim neatness From shoulder to hem a suit is slim in line Emphasis is on the tunic style often long and cut in almost a straight line with your skirt Softer versions of tunic jacket are a little shorter and have fulness below the waistline The mantailored suit is back with the onebutton style pre dominant The former severity of line Is softened by feminine collar and pocket detail The three and fourpiece suit is due to become a fashion leader Flannel looking its newest in pearl grey grey blue and light brown gabardine in navy are the seasons number one for suits A TIP FOR GLOVES When washing leather gloves such as doeskin and chamois do not put them on your hands Wash them in warm sudsy water and rinse in soapy water Then while they are still damp put them on and soften with your fingers Gold kid shoes to complement the striking fabrics which are flecked and striped in gold for both day and evening wear will be featured for spring Give Your Home Sewing That Professional Look SPECIAL HATES FOR TEENAGERS Enrol in the class starting Friday March from to pm LEARN TO SEW and SAVE Lessons include facts about fabrics pattern altera tion proper pattern laying and cutting methods bound buttonholes pockets gathers tucks seam finishes neck facings how to cut material on the bias tipper plackets sleeve fitting and hemming dressed and skirts Singer Sewing Center 103 Main St Newmarket Phone The pyramid Is here to stay Above it is interpreted as a I topper coat with a dropped shoul der line and batwing pushup sleeves The material is rayon Its Budds NAME THE CHILDREN Contest Six prizes to Hie lucky person naming the most children on BUDD SPECIAL TRAIN LOAD OF KIDDIES Train displayed in our window or in the studio during contest Contest Ends May 1 1951 1 I K S Value 1st Kodak tourist camera and case 2nd Kodak flash camera and rolls film Film developed and printed free 3rd Oil colored portrait in handcarved frame Leather card case double deck COO Portrait 8 in folder StorlView fairy talc set Entry form available with any purchase at our studio Get yours today Results of contest to be published in The Era and Express All entries must be in by May 1051 rens Child Photographs a Specialty BUDD STUDIOS i with velvet accent -5- Main St Newmarket Phone

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