Ontario Community Newspapers

Oakville Beaver, 9 Nov 2011, p. 15

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15 · Wednesday, November 9, 2011 OAKVILLE BEAVER · www.insideHALTON.com 2012 Toyota Yaris hatchback offers basic transportation at an affordable price Story and photos by Lorne Drury Metroland Media Carguide Magazine QUEBEC CITY-- Toyota has done a really nice job with the redesign of its 2012 Yaris hatchback. It's slightly longer, has a wider stance and a bolder new look, especially up front. And, best of all, it remains one of the most affordable subcompacts in Canada, starting at $13,990 for the threedoor CE hatchback. That is less than last year's model with $860 more in additional standard equipment. The volume leader is expected to be the five-door LE hatchback with Convenience Package, priced at $15,990 ($16,990 with automatic transmission), which is $1,090 less than the 2011 car with $200 in additional standard equipment. The Convenience Package adds air conditioning, power windows, cruise control and keyless entry. At the top end is the five-door SE, starting at $18,990, $540 less than the 2011 model with $1,210 in additional standard equipment. With all the changes to the hatchback, Toyota is leaving the Yaris sedan unchanged for the time being. It sees sedan sales flagging a bit so efforts were put into making the hatchback a leader in the subcompact class. They hope to sell 7,000 units in the first year here in Canada in a market that has become increasingly more competitive with vehicles like the Ford Fiesta, Mazda2, and Chevrolet Sonic recently added to the mix. But even with the redesign and aggressive pricing, the Yaris faces tough competition as the Hyundai Accent and Kia Rio5 have upped the ante with redesigns of their own. These two Korean-built subcompacts finished one-two in the Best New Small Car under $21,000 class in the recent Automobile Journalists Association of Canada (AJAC) Car of the Year voting. Both these Korean entries are chock full of standard features, competitively priced and nicely designed, making stiff competition for the Yaris, which has sold 5.5 million units worldwide since launch. Toyota has chosen to market the 2012 Yaris as a basic, more bare-bones offering than many of its competitors, but with state-of-the-art safety features that are class leading in some cases such as nine standard air bags. The current Yaris started life here in Canada as the Echo in 2003. It was unique to our shores and became a big success. In 2005, the first generation Yaris hatchback bowed and since then, Toyota has sold 84,000 of them. Quebec customers in particular have fallen in love with the cute little hatchback and have snapped up more of f them than the rest of Canada combined. The market is also strong in urban centres like Toronto and Vancouver, where for many it is a second car. In Quebec, it is often the primary vehicle. 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