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Ford pioneers patent-pending use of eco-friendly soy oil Metroland Newspapers Carguide Magazine 19 · Wednesday, July 14, 2010 OAKVILLE BEAVER · www.oakvillebeaver.com Ford biomaterial researchers have engineered a patent-pending formula to use renewable soy oil to improve rubber car parts and make them more environmentally friendly. By using renewable soy oil as a 25 per cent replacement for petroleum oil, Ford researchers more than doubled rubber's stretchability and reduced its environmental impact. Soy-based rubber parts such as radiator deflector shields, air baffles, cupholder inserts and floor mats are under consideration for future Ford vehicle programs. The scope of Ford's recent rubber research, which was funded in part by grants from the United Soybean Board (USB), included the use of soy fillers (flour, meal) as well as soy oils. Ford researchers found that soy fillers could provide an inexpensive and environmentally friendly partial replacement of carbon black, a petroleum-based material traditionally used to reinforce rubber. Used together, soy oil and soy fillers could replace up to 26 per cent of the petroleumbased content in automotive rubber applications. While rubber's role in automotive applications is generally not a glamorous one, it is significant. According to the International Rubber Study Group, the automotive sector accounts for more than 50 percent of worldwide rubber consumption, which exceeded 22 million metric tons in 2008. Automotive rubber usage is expected to rise more than four per cent through 2013. Sustainable solutions Ford is a pioneer in the use of biomaterials in vehicles. Ford was the first automaker to demonstrate that soy-based foams could be formulated to pass stringent requirements for automotive applications, starting with seats for the 2008 Ford Mustang. 2010 NEW VEHICLE SELL DOWN · ALL 2010 new cars now have AVAILABLE INVENTORY 0% finance up to 60 months. 11 - 2011 C30 · The all new XC60 special promotion 3 - 2011 C70 0% finance for 60 months. 9 - 2010 S40 3 - 2010 V50 · All new 2011 C30 Re-design. 17 - 2010 XC60 0% finance for 60 months. 18 - 2010 X70 · ALL Oakville residents are 29 - 2010 XC90 guaranteed our best in class Volvo price. · No charge scheduled oil changes up to 6 years or 160,000km on any new Volvo*. · Local service support, courtesy cars and shuttles available for your convenience. · Saturday: Free Car Washes. · We will not be undersold, just ask us for more details on these great offers. See Volvo of Oakville for offer details. 60 month sample 0% finance $20,000, over 60 month term, equals $333.00 per month for 60 months. *All oil changes must be performed at Volvo of Oakville only. All programs subject to change without notice. Program Comences July 1st, 2010 and Ends July 31st, 2010. Some restrictions may apply. Phone: (905) 825-8088 SERVICE DEPARTMENT OPEN SATURDAYS www.volvoofoakville.com