The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

26 - The Oakville Beaver, Friday July 18, 2008 www.oakvillebeaver.com It's Hot Tubbin' Time! SUMMER SALE EVENT Come in and save big on floor models, stock models & demonstrators! New dates and new focus for Fall 2008 Ultimate Travel Show Toronto's Ultimate Travel Show is changing the date for its upcoming fall 2008 show. Originally scheduled to take place Sept. 26-28, the show is now scheduled for Friday, Sept. 5 through to Sunday, Sept. 7. The event will still take place at the International Centre. The change in dates has been implemented due to conflicts with other travel-related events scheduled to take place in and around the Toronto area at the end of September. The new dates are also being matched with an all-new concept for the fall show, which is to offer consumers a "travel sale," rather than a research-based travel show. Currently the Ultimate Travel Show takes place twice a year, once in the spring and once in the fall. The two shows offer very similar opportunities for consumers, so this strategic move will see a different format for both shows. Starting this fall, exhibitors at the September show will put a heavier focus on show-only deals and specials, partnered with the opportunity for consumers to purchase travel onsite. The "travel sale" concept will feature fewer exhibitors than the spring show, but with a more focused agenda -- to provide consumers with southern destination and winter getaway purchasing opportunities. The spring 2009 show will continue to offer deals, savings and onsite purchasing opportunities, but there will be an increased focus on the travel research component and experiential opportunity for attendees. Another benefit for the fall is that the show will be colocated with the National Bridal Show. Situated across the hall from the National Bridal Show, Toronto's Ultimate Travel Sale & Show will be open to all brides and grooms looking for information on destination bachelorette and stag parties, and wedding and honeymoon packages. "The change in dates, as well as the new focus for the fall show has been a very strategic move for us," says Katherine Breeson, show manager. "Retail and destination partners exhibiting at the September show have expressed a need to strongly promote their fall specials, and the "travel sale" concept will allow them to do that. In addition, we can now put our attention into re-inventing the spring show so that it remains the ultimate destination for consumers to research, plan and book their next travel event." The switch in focus will further help to ensure that both the spring and fall travel shows are giving loyal consumers what they are looking for, and in return giving exhibitors the best value for their investments. For more information regarding the Ultimate Travel Show visit the website at www.totravelshow.com. Only while supplies last! This d Weeken Only! 2000 Appleby Line (Millcroft Shopping Centre) Burlington Get a FREE Ipod with every 880 model purchase! See store for details. 2379 Trafalgar Road (Winners Plaza) Trafalgar Ridge Plaza, Oakville 905-315-7800 905-257-5006 w w w. t h e s u n d a n c e s p a s t o r e . c o m