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Yet thanks to efficient production methods, clear branding and innovative models, such as the 356 and the 911, Boxster and the Cayenne, the once small sports car specialist has quickly transformed into one of the most successful and profitable automobile manufacturers in the world. Porsche develops new technologies not just to improve driving features, but also to continuously optimize the cars for environmental sustainability. In the last 15 years, Porsche has succeeded in reducing the fuel consumption in its new cars, and thereby also CO2 emissions, by an average of 1.7 per cent annually. With regard to engine performance, Porsche currently already ranks among manufacturers with the lowest CO2 emissions. And by 2012, the fuel consumption in Porsche vehicles is going to be reduced by a further 20 per cent. 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