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www.oakvillebeaver.com The Oakville Beaver, Friday September 21, 2007 - 29 (TOP) "Tracking the parts". Ken Biggs & June Jones. (BOTTOM) "Dad & the Boys". Dave Carley, Cliff Carley, Steve Carley. << One might ask `why Cliff's'? for that new lawnmower or hedge-trimmer. Competitively priced, everything Cliff's sell, from water pumps to generators to snow blowers, come fully assembled...unlike the mass stores. "Whether you buy a tractor or hand-held equipment," explains Cliff, "it has been run, tested, oiled and gassed up. Furthermore, you do get a better quality item. Often, manufacturers will run 2 separate lines for a product. One for the small businesses and one for the mass-produced. The mass stores' items are big boxed, not allowing for examination." You know what you are getting when you buy from Cliff. And he'll go that one step further by entering the warranty on your behalf on-line. Such Service.... Service and trust is key to the success of Cliff's Lawn and Garden Equipment. Despite the current breakneck speed of business and technology, they manage to hold true to good `old-fashioned' business values. And this philosophy translates to the employees as well. Most of them have been there for years and are part of the "extended" family. Methodically selected and trained, the average `lawnmower' mechanic has to possess an above average ability to understand and repair a vast assortment of systems such as pneumatic, hydraulic and electrical systems. Cliff is as dedicated to matching the quality of staff to the excellence of his product. But at the end of the day, it is family that keeps Cliff and his business alive. "I've worked 6 days a week, 12 hours a day for 25 years." With his 2 sons in tow and daughter-in-law in the office, this is the epitome of a `family business'. "My wife is semi-retired, but there's always grandchildren running about." Sons Dave and Steve, both naturals, will one day take control of the business that their father birthed. Cliff says proudly, "Ricky, Dave's boy, is an automotive mechanic...so he too may join one day." Family and business values are a rarity these days. Cliff happens to stay true to both. Having grown up in Oakville, Cliff receives great satisfaction to do what is necessary to please his customers and the community. "It gives me great pleasure to create jobs and service the people of Oakville." True to the man, Cliff plans to celebrate 25 years by having an October sale...to `give back' to his customers. Though humble, there is simplicity to his genius. "Working hard is a good feeling...we've had fun at making a good life". I ask, "But Cliff, has it made you happy?" "Well, it's paid all my bills and I've got 3 family members working here who get a regular pay cheque to take care of their kids and houses. This business has supported a lot of people over the years." Happiness is... Congratulations g on your 25th Anniversary! We are proud to support Lawn & Garden www.echo.ca CLIFF'S