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24 - The Oakville Beaver, Friday March 9, 2007 www.oakvillebeaver.com Understanding the importance of a professionally fitted bra By Tanya Baleta OAKVILLE BEAVER STAFF With so many specialty lingerie stores in our area, women in Oakville have no excuse for wearing poor fitting bras. These stores have one common goal- to give Oakvillian women the comfort and support they need- and this is the plight of Inside Story. Inside Story, which specializes in European bra fittings, is located in beautiful downtown Oakville. Owner, Lida expresses the importance of a proper fitting bra, "It's incredibly important. It's one of the most important things about your outfit. It makes you feel supported and comfortable- and it could be the difference between your outfit looking just okay and fantastic." Lida explains that approximately 85 per cent of the women who come to her store are wearing the wrong bra. These statistics are high, but are definitely descending as more and more women are taking the time to be properly fitted by a professional. "Women should be fitted every year," says Lida, "Women's bodies change a lot. And they should definitely be fitted after pregnancy or nursing." While every woman should consider a professional bra fitSmall_PIONEER5_new.ai 11/21/2006 7:35:06 PM ting, Lida says that there are ways for you to determine if your bra fits properly, "The most important sign is the band riding up your back- this means that it's too loose, or if the cups are overflowing." A proper fitting bra should be comfortable- no riding up, overflowing, pinching or pulling. The band on a proper fitting bra should remain parallel to the cups in the front, and a side view of your body should reveal that your breasts are sitting comfortably between your shoulder and your elbow. Inside Story is a very personalized store. "We have an incredible selection of sizes and brands," says Lida. "I can guarantee that any woman coming into my store will find a bra." Inside Story expresses a sincere concern for their customers, and notes the importance of listening to their needs. "We definitely work hard at making sure they are comfortable," says Lida. "It's a fun environment. We try to make it an enjoyable experience." Most importantly, Inside Story caters to the needs of real women, with real bodies. "We're all feeling the same things when it comes to our bodies," explains Lida, "and that's okay." Inside Story firmly believes that a properly fitted bra will boost the confidence of any woman- so what are you waiting for? Call Inside Story at 905.845.1210 for more information about your personalized bra fitting. A NIGHT IN HAVANA! THURSDAY, MARCH 15TH Come celebrate the cuisine, culture and music of Cuba! $75 pp. Includes a cocktail reception, rum and food tastings, tapas, entertainment, a 3-course Cuban inspired menu and much more...call for reservations Canadian Sound is Oakville's exclusive dealer of Pioneer Elite products. SPANISH WINEMAKER NIGHT! MONDAY, MARCH 26TH Join us to welcome Maria Martinez, head winemaker of Bedegas Montecillo. Also known as the "Queen of Rioja". We will be showcasing 6 of her wines paired with a 5 course Spanish inspired menu. $50pp, not including tax and gratuity. Say hello to the leading edge of plasma technology. Never has so much passion, style and technology been packed into a slimmer space. Don't take our word for it. Visit our showroom and let your eyes judge for themselves. Come in for a no obligation foot and gait analysis performed by our Certified Pedorthists www.footsolutions.com 213 Lakeshore Road East Downtown Oakville www.juliasristorante.com 2 doors east of the Scotia Bank (905) 339-FOOT (3668)