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One bonus gift per customer, while quantities last. Ladies Fashions 298 Kerr Street Oakuille (905) 844â€"7735 for children ric Ric Yan h Ribkkof Clinique‘s Turnaround Cream. Plan your skin‘s Turnaround. Your donation to UNICEF on Halloween night helps ensure a brighter future for the world‘s neediest children. unicef United Nations Children‘s Fund UNICEF‘S Halloween... for the future of children Budsons Bay Company Why has Sears Canada hit the mark with their fashion programs â€" and with the Canadian consumer? It‘s because they take their slogan seriousâ€" ly. Style, quality, and value â€" three words that Canadians have come to associate with Sears. But unlike most slogans, this one carries a sincere promise and continues to have meanâ€" ing for Canadians, and it does so preâ€" cisely because it continues to have meaning for the employees of Sears STYLE: It begins at the top...in the offices of Sears fashion directors... "We have a fashion goal at Sears," says Helen Stahl, Fashion Director, Women‘s Wear. "When a customer, man or woman, walks onto the fashâ€" ion floor at Sears, we want them to look around and see exactly what they want â€" no confusing fashion surprises, no questionable colors, just clothes which appeal to them â€" in shape, color, and style." Sears‘ success formula o As simple as this goal is, achieving it requires an Herculean effort and a major commitment, and to do so Sears, in addition to having buyers for each lifestyle department, has Fashion Directors for both men‘s and women‘s fashions, whose task it is to define style at Sears, and to interpret fashion for the Sears customer. The customer, of course, is the critâ€" ical element in the decisions that are / made. "We watch our customers like a> hawk," Stahl remarks. "We know them, we understand them...we work\ very hard at understanding them. We / never take them for granted." Sears Fashion Directors‘ interest in their customers extend beyond what their / customers are wearing. We want to « know what they‘re doing on the weekâ€" ends," Stefiszyn says. "What movies? are they going to, what videos are they . watching? If we are to know what ; they are going to want to wear, we a have to understand how they are livâ€" ing their lives." * "What you see on the floor at any given time begins more than a year in advance," states Rick Stefiszyn,‘ Men‘s Fashion Director. "Sixteen months in advance of the season, we begin to look at color. We work with the fabric mills and the forecasters, and begin to make decisions about the colors we will use." At the same time, Sears Fashion Directors and buyers ""shop the market." We look at everyâ€" thing that‘s going on," Stefiszyn says. "We watch the emerging trends in high fashion and decide how to inters‘ pret them for our customer." The stunning Renoir Coat combines warmth and romance with its great sweeping ... Broadway wants to give you $100. Trade in any winter outerwear and receive $100 toward any new regular priced men‘s or ladies‘ leather jacket. Your old winter jackets will be donated to charity. it is available in brilliant red or black wool with faux fur. 221 LAKESHORE ROAT EAST OAKVILLE 842â€"3116 + FASHIONS « FURS â€" LEATHER 460 BRANT ST. UPPER CANADA PLACE 333â€"5080