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f- 14 stouffville suntribune thursday jan 19 2006 i i si i i a 3 1 negative election campaigns tamer here york prof from pagie i to bring this forward and con sider the consequences the tactics are pathetic said alan middleton a mar keting professor at york uni versitys schulich school of business and expert on nega tive campaign advertising although he believes ms stronachs personal appeal will carry her to victory mr middleton said her attacks are indicative of liberal despera tion why resort to a negative campaign it works mr middleton said but not without some caveats first negative campaigns in canada must be more tem pered than they are in the united states where voters are more tolerant of candi dates going for the jugular he said second you cant run attack ads before establishing for what your party stands there is is a stark contrast between the liberal and con servative approaches mr middleton said he credited mr harper with running an almost flaw less campaign by putting for ward the main planks of his platform early waiting until the second half of the cam paign to attack prime minis ter paul martin and the liber als and only then by quot ing thirdparty newspaper headlines in his ads on the other hand mr middleton said the liberals launched llthhour personal attack ads after a lacklustre perhaps even arrogant cam paign of resting on their eco nomic laurels with few new ideas its more personal than about issues attacking mr harpers level of trust its not a bad strategy but its so late and so personal it just looks like panic if you fall off the edge it just becomes hyper bole and not believable rather than personal attacks mr middleton said canadians are more interest ed in seeing leaders critique their opponents platforms more along the lines of markham mp john mccal- lum last week mr mccal- lum slammed the conserva tives proposed capital gains tax cut thats a huge benefit to a select and wealthy few i can not think of a tax cut that is more skewed to the rich than this one he said is this incompetence or are they try ing to hide this massive wind fall for the rich while hardhitting the criticism was issueoriented yorksimcoe conservative mp peter van loan believes canadians are fed up with negative campaigns i think the liberals nega tive attack ads are not appeal ing to voters who want to hear about substance and policy he said vaughan green party can didate adrian visentin said the campaign has been civil and focused on issues ironically that may be because liberal incumbent maurizio bevilacqua is all but guaranteed victory next mon day he said sales and service to all makes of hearing aids 0- wsis0 avfkcfflzed dispesehs hearing assessments newborn to geriatric hearing aid evaluations batteries and hearing aid accessories assistive listening devices fm systems custom hearing protection musician and swim plugs tinnitus therapy n0charge n0 charge- 35 flay associated all inclusive all inclusive full withers bss and damage mahufatlurers satisfaction- ears hose am insurance- warranty guarantee throat doctors lyear zyears since candidates arent involved in a dog fight they arent desperately resorting to personal attacks to attract lastminute votes he said here its been cordial and professional were pretty much talking about the issues as we see them mr visentin said ifs fine to attack platforms but not the candidates them selves thornhill ndp candi date simon strelchik said its like when youre play ing sports you can be pas sionate and play hard but it shouldnt be aimed at the per son he said sometimes when you attack somebody it comes back on you because people rush to defend the victim think youve heard it all new advancements in hearing aid c i technology have made it possible to i provide quality digital hearing aids that are nearly undetectable to others letting you enjoy a variety ol environments with- j out missing a sound wetrestrygur hearing problems in iprofessionaltttnicjlj environment nmscm mxumtmm jnwrmizmmul full time experienced certified- audidloqisls on hand to serve ton every day is seniors day 10 discount off ah accessories batteries free hearing aid cleaning markham markham stouffville hearing services established li 371 church st suites 203- etobicoke 1243 jslihgwi ave suite 711 xbm f liver flye 5 for more information on 3 reliable flyer distribution 8 anywhere in the greater toronto region contact steven feld 9052942200 x 3321 cell 41683682 competitive design and printin rates available new bonus pak a powerful marketing envelope filled with exciting savings one very low rate includes design printing distribution call for more information