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24 economist sunsuntribune saturday april 9 2005 elaine hey you wanna hear something weird mr pitt eats his snickers bars with a knife and fork jerry why does he do that george he probably doesnt want to get chocolate on his fingers thats the way these society types eat their candy bars seinfeld episode 89 by roy green staff writer e are how we eat not what we eat says an anthropolo gist especially when it comes to chocolate bars its no longer enough to say how you like your coffee crisp but whether or not you prefer your mars bar in chomps small bites nibbles or you swirl it around in your mouth or frozen or fried believe it or not the way you eat a chocolate bar can reveal some very telling things about you according to krystyna sieciechow icz an associate professor of anthropology at the university of toronto and an expert in the rela tionship between people and food eating a candy bar is a very personal experience ms sieciechowicz said when you reach for a candy bar do you examine it or imme diately rip open the packaging do you eat it layer by layer or enjoy it all at once these can be little clues as to whether the per son is methodical or impulsive and how much they value the nature of the experience i apparently im a bit of a choco latebar dullard unwrapping my bar in the normal fashion and con suming it in several regulationsize bites according to a survey conduct ed by effem foods the makers of mars bars thats the way the inajority of canadians do it that compares to 38 per cent of males who pretty much inhale them in one or two massive chomps women are more than twice as likely as men to break the bar into smaller pieces before indulging thirteen per cent of canadians let each bite melt in their mouths before moving on to the next 4 per cent nibble tentatively around the edges 2 per cent freeze them first and in spite of the seinfeld legend only 1 per cent admitted to eating their chocolate bars with a knife and fork and apparently and this is something i dont even want to think about people in scodand fry their mars bars for more rational peopte ms sieciechowicz says the first bite is the most fascinating the leadup to the first bite creates a level of anticipa tion that is reflected in how it is bitten and chewed or swirled around in the mouth the way a person eats a candy bar speaks to how he approachs other aspects of life at work or at play still im thinking of going against type and becoming more of a society type knife and fork any one thimlwffl the bar facts are you more bar than bite 35 per cent of canadians surveyed eat their candy bars in several small bites or nibbles indicating they are methodical types 25 per cent fall in the impulsive category gulping down their candy bars in large bites 13 per cent lean to extravagance letting each bite melt in their mouth 11 per cent are a bit on the fussy side separating the individual layers 4 per cent bite around the edges indicating they could be well mice 2 per cent freeze it first meaning they particularly dont like a gooey mess and 1 per cent eat their candy bars with a knife and fork meaning they are seinfeld fans