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economist suntribune saturday september 28 2002 w advertising feature passport to points schmoints always a priority by bard card contributing travel editor a stasher a slacker or maybe even a snob what kind of player are you well priority club rewards has unveiled a point psychology program that is both interesting and fun bombarded by promises of free nights and free flights more than 74 million canadians playing in fre quent traveler programs reveal egos and attitudes as easily as reality tv scenarios the stasher hoards her free travel points for a rainy day the swinger plays both sides hotel points and airline miles for the total vacation package and what about the snob he pines for special perks and privileges i must admit that when it comes to travel thats me in a nutshell priority club rewards one of the worlds largest hotel guest loyalty programs recently unveiled a fun new way of member profiling or point psychology to help people identify which loyalty program features are most important to satisfy their per sonal preferences the point psychology program is a firstofitskind to help members identify six distinct behaviour patterns of people playing the loyalty game swinger youve got it figured out youre quite savvy and play both sides points and miles to the best advan tage nights flights gift cer tificates and dvd players why buy it when you can get it for free shepherd miles are your mania you funnel everything hotel rental car and cred it card miles to fuel your free flight fixation stasher youre obsessed you match every point and mile on your statements against hotel receipts and boarding passes youre pil ing up for that rainyday dream vacation snob you deserve recogni tion a room with a view first class seats youre different from the common riffraff traveler points miles you pile and save merely as a necessity to be treated like royalty sherlock youre the shrewdest game player always seeking the best bonus you want the biggest bang for your buck and spending a dime without earning points and miles is a waste of time slacker points schmoints you dont see the excitement and getting a free inroom movie for signing up makes the program worth it priority club rewards fea tures more than 3200 six continents hotels around the world including upscale intercontinental and crowne plaza to holiday inn holiday inn express and staybridge suites by holiday inn the awardwinning pro gram offers new member- preferred features that appeal to its 13 million members to discover your profile type and get additional tips on choosing the best loyalty program visit wwwpriority- clubcomwhoareyou and click on the a stasher a snob who are you quiz becoming a member of priority club rewards is free enroll online at wwwpriori- tyclubcom or at the front desk of any six continents hotels location and by call ing 8882119874 contact bart card at bcardpassporttodiscov- erycom or hit the website at passporttodiscoverycom get seen by world travelers to advertise in assport to discovery contact bart card at 9058535155 or email bcardpassporttodiscoverycom passport to ds wbm stay a n ight g et yo u r n ext night free up to 5 free nights at holiday inn hotels y use your mpsaik mastercard iflll reward option at checkin 3jgj between november 14th 2002 an your 1 second night out of the house is on the house and february 28th 2003 and you will receive 10 bonus air miles reward miles nationalsarfntam save s2500 off any weekly rental or s15g0 off any weekend rental of an intermediate car or higher in canada in addition with every qualifying rental youll also earn 25 air miles reward miles enough to receive a 2 for 1 free movie pass saveand earn this fall by renting with national hotels re hcdy5nncomailgrtfiree november 14th 2002 and february 28th 2003 to receive the next night free off er the next night free offer is valid only when the following conditions are met reservations must be made a minimum of 7business days in advance of arrival date and must be made at the hotels nondiscounted rack rate under the next night free rate offer code fn present this certificate at checkin certificate has no cash value one certificate per room per stay certificate good for up to 5 free nights when 5 nights are paid for at the nondiscounted rate free night includes rooin and tax only and does not include incidentals other charges andor gratuities free night is only valid on the night following the paid night offer valid 11140222803 at participating holiday lnn holiday inn select and holiday inn sunspree resort hotels offer ends 173103 in some locations rooms may be limited and are subject to blackout dates or highdemand periods as determined by independent hotel operators v regular hotel rates are set by each holiday inn hotel and other promotional rates may also be available contact the hotel for specific rates priority club points airline miles or air miles- reward miles are awarded only on the paid nights this offer is not valid at holiday inn express hotels see participating hotels and book online at holidavinncomnigh or can 18886330255 for reservations 3 sale or barter of certificate is net permitted must je enrolled into priority club rewards ana nave cnosen o sttnsr collect priority club points or mr miles reward miles enrolment is fee o charge please contact priority cuc rewards a 188s2119s7j or go to wwwpftontyclubeom r bank of montreal s 1 licensed se or ne registered trade v and ces owned by mastercard iwnationni in tm3 traoemark registered trademark or bank of montreal sonus air mil ward nmes win o- attention hotel ensure the ciuest is enrolled in priority club rewords to receive air miles reward miles no further action required by hotel to process this bonus offer 1