The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

zo economist suntribune j health f saturday april 28 2001 markham doc an infomercial success by patrick casey staff writer markham doctor michael ho wasnt planning to transform himself from a chiropractor to ah enter prising entrepreneur but now that its done hes certainly not complaining i feel really good promoting a product where i can turn a skeptic into a believer and at the same time improve a persons quality of life ho explained i know i am going to help people for those who have not caught his gig on his widely televised infomercial ho is the creator of dr hos muscle massage system a small portable device that provides gentle electrical stimulation to the nerves and muscles the batteryoperated unit uses two gel pads that stick to the afflicted area sending impulses that simulate 12 deeptissue massage techniques which combined with a variety of muscle move ments cause an immediate relaxation sensation ho has sold more than 250000 units over the last four years doubling sales of the 135 system lisas cosmeticsfragrances ltd waagaattm bale cash mastercard rera great gift ideas for mothers day each year but the personable doctor didnt set out to rival george foreman and his cooking grill for a share of the infomercial market rxv the clinical director of the toronto pain and headache clinic ho has been practising and teaching for more than 15 years as a chiropractic and acupuncture doctor he has devoted his life to the study of natural medicine believing the body has incredible healing power and under the right conditions ho stumbled into the massage system market v after using many of the therapeutic devices designed for clinical applications he was disap pointed with their limited results y working with several engineers he originally designed the system for use within his clinic but during a twoyear testing period hundreds of patients placed their names on a waitinglist to pur chase the device i went into the venture with absolutely no risk said ho who writes his own infomercial scripts we built one machine for our patients but then people put a 50 deposit for the waiting list people were calling asking when it would be ready the challenge from day 1 has been to convince people the unit is the real deal and not another crazy gimmick it has been a very difficult thing to do ho admitted he builds on the success of the product by using the 1000 testimonial letters he receives each month in his marketing campaign i thought running a clinic was tough but that was easy compared to this this business is so dynamic and demanding dealing with people who want the device and they want it right away name brand products k piy arr128may6 i- mens ladies fine fragrances alfred sung dolce gabbana fendi versace gucci krizia trussardi nicole miller true love bob mackie perry ellis versace redblue jeans royal docilton swiss army sunflower elizabeth taylors white diamonds and many more fine fragrances name brand cosmetics nail colours eyeshadows lipsticks makeups great bath hair care products name brand skin products socks hosiery leather accessories spalding athletic sports wear golf shirts michael jordan briefs many other great apparel items at tremendous savings thornhill square shopping centre 300 john street thornhill ontario