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p 16 weekender november 21996 business by rena galanis advertising features a companys sharp clear- cut image coupled with a message which echoes who they are is the name of the game in advertising when it comes to the field larry hopwood pres ident of hopwood creative communications knows of what he speaks hopwood built a career working the other side as marketing director for safeway foods before blasting into the reneur takes advertising into future advertising scene creating number one in their catego- image through print radio ry campaigns only investment seminar i a complimentary class for women on maximizing their investment potential when 4 consecutive thursday evenings commencing november 7th 700 pm where edward jones 4591 highway 7 unit 110 unionville presented by larry stadnyk call 9053058507 to reserve and television 15 years ago with clients across canada and the us such as maxell canada warner music canada tip top tailors collegiate sports thriftys bloomingdales and le chateau amongst many others the firm has created category leader ship with most of our clients hopwood says in other words whether theyre a small medium or large company our goal is to take them to the companys motto if you dont stand out you dont stand a chance bespeaks the aggressive stance they take with each client and thats primarily out of necessity he adds markets are competitive and often oversaturated with similar products and what makes one retailer champion a competitor often comes down to media message and not just prod uct advertising is often looked at as an expense but gics i bonds i stocks mutual funds i rrsps irrifs edwandjon serving individual investors member ci pf own shares of working ventures labour sponsored investment fund lsif and i am eligible to redeem my shares in 1997 without repaying the government tax credits i would like to reinvest the proceeds into new working ventures shares and receive new tax credits for 1996 can i do this i reyes markham a due to the popularity of these lucrative tax assisted lsifs a number of changes were made affecting- many shareholders first of all the successful working ventures fund has temporarily halted new sales meaning you have to find a different lsif secondly after redeeming your shares you are ineligible to repurchase an lsif and receive tax credits for a period of 3 years therefore it is advisable that you purchase any new shares in 1996 and redeem existing units in 1997 if you would like a copy of the recent lsif changes please call dan or john at 2941 200 investment insight is provided by dan galszechy john niekraszewicz of fortune financial corp markham without advertising and marketing properly posi tioned nothing else works hopwood stresses its a delicate balance between actual product presentation store design staff signage and price points once these dis parate parts are analyzed in terms of a companys tar get market and goals and are altered to resonate with in the overall plan the next step is to devise an advertis ing campaign via direct mail print radio or televi sion or all mediums to fur ther entice the consumer we have to be progressive in terms of the way we think of mer chandise and where it fits in the mind of the mar ketplace and then how to sell to that marketplace hopwood says and foremost we are a transaction- based agency and do whatever it takes to drive our clients cash regis ter the 17member creative think tank which makes up the team at the firm keep on top of trends in the industry through their own research and hopwood emphasizes its an ever- evolving scene and one to which retailers must be hypersensitive in order to travel inc planning for waste reduction week open house november 9 1996 the annual waste reduction week for the province of ontario will be held november 4 to 10 1996 in recognition of this event a public open house will be held at the following waste management facilities on saturday november 9 1996 from 9 am to 4 pm holland america 1 i 1 d i i i 0 0 r i t l l n c k s y h hwy 7 burncrest rd i reeles ave 0 3 york regions material recovery facility operated by miller waste systems glenwoods ave a cc cd c ra o m- ravenshoe rd ec c d e o o o 2 larues recycling works serving georgina and newmarket invite you to on stage alaska a live performance -multi- image travel show tuesnovember 12 200 pm and 700 pm le pare conference centre 8432 leslie st thornhill at highway 7 no charge call for free tickets special discounts will be offered qn all alaska cruises cruise tours 2 fori rates available on 7 10 day caribbean panama canal cruises through april 1997 v5s onl tog h2i064 ssssssssssssss larry hopwood president of hopwood creative communications looks over photographs from a recent clients ad campaign survive what they offer is a potent combination of media savvy and intimate knowl edge of the retail marketplace projecting five years or more into the future is a common element of the job in order to determine what a company can become keeping ahead of the game is a tough grind he admits but the challenge and the drive puts him on a high all the time every day is an adventure and no two days are exactly the same plus around here the creative juices flow so aggressive ly its electric theres no other business id rather be in low low life term insurance rates affordable financial security male n0n smokers rates male smokers rates age 250000 500 1000000 680 810 i 1220 1780 2910 5115 10160 250000 468 590 815 51185 1798 2555 5913 500000 840 1110 1560 2300 3465 j4775 11725 female rates considerably less call cyril gerson today for your financial security needs- tel 9057646924 toll free 18004653601 1000000 1525 2150 3050 4530 6725 9035 23350