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weekender may 4 1996 p 11 contemporary mom maintains fashion career close to home renagalanis advertising features bringing the mountain to mohammed by establishing a career close to home is the dream of many women with young chil dren longtime unionville resident celia love has succeeded in ful filling that goal working minutes away from her home and child on the communitys trendy main street in the largely downtown- based fashion business the english native established blessington love associates five years ago offering her services as an independent fashion public relationsand promotions coordi nator the business is housed in an office complex in the queens 400 and thanks to technology and a good dose of determination love has managed to service her diverse clientele without being in the hub of torontos fashion epi centre my job is to promote a client to the media for editorial exposure says love during an interview in her unionville office it was my dream to have an office here ive got the best of both worlds in that ive continued working in my field traveling only as far as downtown toronto but i can be home with my son at a moments notice the promotional aspect of her work entails creating press kits for a client complete with written material to spark a particular medias interest as well as pho tographs for potential publication the english native is the link between a designer or retailer and a media outlet and culti vates an intimate working relationship with her clients these have included national companies such as roots and kettle creek as well as the local unionville retailer giliams the onset of mother hood six and a half years ago made love reassess her then position as public relations director for hamil textiles the posi tion entailed a great deal of travel to europe and the us and she finally position at lee jeans with design ers and the media ignited the idea for starting her own business as an independent in the field soon after her departure from hamil she says i started off with a few small clients and the first year was a tough one she recalls with a smile having your own compa ny certainly has its own stresses and strains but so far the positives have outweighed the negatives its been satisfying to watch the whole thing grow the biggest challenge love takes on consistently is the biannual toronto ready to wear fashion shows open to the media as well as retailers the event links design ers directly to the consumer love is at the crux of the shows working closely with all the design ers and organizing the citys major left the company in 1990 fashion event from the getgb to spend more time with her son contacts made there as well as from a previous in an industry that is considered synonymous with superficiality and peopled with temperamental and selfcentred characters love herself is grounded and has a calm elegant demeanor she maintains that the fashion worlds frivolous image is largely a stereo type and emphasizes people shes worked with who include such wellknown canadian designers as loucas kleanthous brian bailey lida biday and comrags as well as locals such as denny martin are professionals who take the rag trade very seriously but the mix of personalities she deals with makes for a job thats seldom boring and sometimes causes sparks of excitement to i i feel its a stimulating field to be in she says its varied its cre ative and its very high energy i love it enter the markham economist suns mothers day contest see details page 14 and be eligible to win prizes for mom as well as a spotlight on her in next week ends paper hurry contest deadline is may 8 1996 s celia love brought her dream to fruition by juggling motherhood and career right here in markham happy mothers day unquestionable castleberry mmcv pip it music lessons the professional way vocal bass guitar piano keyboard computers midi programs include student recordings pay less get more save 70 100 on 3 month semester based on annual enrolment n soujvp strokes stvpios nancy key vocal student and adult winner of 1995 songfest award free introductory lesson recording and production house 472368 154a main street north markham village jaafuest vert abri apdua 9anso lousetl much more dream fashions 186 main street unionville 905 4700904 the0ctag0pe for the greatest mother in the world mothers day sunday may 12 open 12 noon to 10 pm v ft open for lunch and dinner 8898989 7529 yonge st thornhill two kms north of steeles wsskssm 190 main street unionville 9054151532 van eli rangoni sesto meucci