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p 1 weekender geptcmipew iftittjft min com alters real estate history in favor of the consumer advertorial by ton kelly like any healthy thriving sevenyearold min com realty is growing by leaps and bounds min com realty was founded in 1987 in peterborough by ken thompson a former remax agent thompsons goal was to create a more efficient real estate concept one that would be financially beneficial to consumers as well as real estate profes sionals thats exactly what he did by creating an attractive 3 12 per cent commission structure thompson creat ed a system that works on volume and excellence potential clients are attracted by the low commission rate thus reducing the need for doorknocking and coldcalling topproducing sales people are trained to list more homes and sell them quickly thus allowing more time to sell more homes the real win ner in the equation is the consumer who loses noth ing but stands to gain a great deal in fact in ontario alone min com has saved home- buyers over 10 million dollars in commissions since the founding of the company based on comparison with a 6 per cent commission rate min com utilizes numerous marketing techniques including mls multimedia advertising and the latest technology to maximize the price a vendor receives for the home and minimize the time it takes to do it if i can reduce the time it takes to sell a house i have more time available to sell more houses said richard robbins coowner of min com classic realty in unionville robbins opened the unionville office with partner dana richard in 1988 the min com concept is the only consumerdriven concept in the history of real estate in this country said scott mackenzie vice president and director of operations of min com realty by changing the course of real estate history min com is proving to be a true trailblazer in the business in fact nothing has rocked the industry as much since remax changed the commission structure years ago from a soso split between the broker and the sales agent to the present system which pays the agent up to 100 per cent of the commission however that change to the industry standard benefitted the sales agents only the min com system empowers the con sumer there is an interesting parallel between min com and remax said mackenzie they rocked the boat and so did we interestingly enough approximately 70 per cent of min corns sales people are former remax agents said mackenzie who predicts the parallel between trie two companies will continue into the future min com will be the remax of the 1990s he said our growth is parallelling remaxs tremen dous growth rate just seven years old min com already has several offices in british columbia and plans are underway to expand coasttocoast as well the min com prospectus and trademark were recently registered in the united states in preparation for a southward expansion the min com concept is very simple starve over head feed marketing and advertising many real estate companies sustain large prestigious offices which cost a lot of money to maintain ultimately the cost is passed on to the consumer the business plans which are provided for min com franchisees allot 60 per cent of the budget to marketing and advertising 40 per cent to operations such as rent telephones and administrative staff the most costly aspect of real estate is traditionally the sales staff explained mackenzie a study done by coldwell banker when mackenzie was director of operations revealed that the average salesperson cost the company 16000year mincoms goal is to keep overhead costs low by keeping the number of salespeople to a minimum the target is six per office the current average is seven including the broker with a total of 20 agents at min com classic realty in unionville it is the largest min com office in the country yet by local standards it is considered a small operation it is not our goal at min com to compete with the huge offices said mackenzie our boutiquetype organization is by design the key to the systems success is the selection of realtors only topproducing highly efficient sales people are affiliated with min com its not a life raft for people who arent doing well said robbins we have over 200 years of real estate experience between the 20 people who work in our office the min com success system our full mtense marketing program shows experienced agents how to get even more listings and sell even more houses on average min com agents complete just over 40 transactions per year remaxs average is approxi mately 20 still a commendable number mackenzie noted across canada the figure drops to approximately six to eight transactions per year for the average fulltime agent he estimates when you consider the sales statistics the expertise and the marketing strategies utilized by min com the attractive 3 12 per cent commission rate is icing on the cake tree planting myron imara and davina mclelland along with john robbins and terry rowland plant a big branch in their 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