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j9 hkl tmis fc f swpbpjsawj iteftlwc b fin ivbtj s rf w jf 1 k el hjf v jsir economist suntribune june 8 1988 bll markham businessman bob amireau wishes he had more time for painting but the advertising and marketing consultant still manages to operate his business is keeping him art from his passion for bruce etheridge correspondent bob amireau may be too suc cessful for his own good the markham businessman is so busy with his consulting firm his passion for art is relegated to weekends my dream as a teenager was to be a successful artist amireau says slowly but surely hes realizing that goal amireau is self taught as an artist from modest begin nings in nova scotia he was un able to afford university or art school so he taught himself how to draw and paint through a corres pondence course his natural ability and deter mination landed him a job at age 20 with the simpsons department store chain as a commercial artist doing advertising layouts and illustrations after twoandahalf years he was promoted to advertising manager for simpsons in london ontario and was eventually made general manager for sales promotion for the entire simp sons chain in canada but even while moving up through the ranks at simpsons i neer lost sight of my goal of be coming an artist he says he branched out into his own consulting business four years ago cwhat i have is an advertising marketing and communications company 1 provide a senior level of advice to companies for their communications needs he ex plains he evaluates a business and then tailors a campaign encom passing advertising strategy sales promotion marketing and so on that will be most successful in reaching a companys cus tomers 1 become a part of that busi ness for a while amireau says the success of his own business tra and associates inc relics entirely on amireau having no fulltime staff he is the company actually he considers his busi ness and artistic career to be very much intertwined the two complementing one another i ha ve my painting to get away from the pressures of my business and my business to escape the frustrations of painting he says as an artist amireaus interest lies primarily in painting land scapes and still lifes he often uses markham as his subject mat ter amireau looks for ordinary everyday scenes and turns them into something interesting i try to show people a bit of beauty they may overlook in ev eryday life he says amireau concentrates on high- tening interest in a scene by high lighting certain elements the contrast of shadows on a snow- covered tree the rough textures of bark or rock and also in the open a chequing savings or tbill account now d you could win 1 of 3 trips for two to france approximate value si 0000 per trip d you could win 2500 cosh in any of 7 weekly draws d freei a set of 6 exquisite wine glasses are yours absolutely free with a minimum 250 deposit n cash bonus if you transfer your account from another financial institution 1000 or more 25 will be deposited into your new account 50 if you transfer 3000 or more enter as often as you like every additional 250 deposited into a new or existing account gives you another chance to win the weekly cash prize and the grand prize trip to france contest closes june 30 1988 complete contest rules available in every branch we look after more than your money we look after you it guaranties central tftist ss look in the white pages for the branch nearest you canadian owned and operated prices effective in all departments until saturday june 11 1988 only savings indicated are off our own regular prices we reserve the right to limit quantities photo bruce etheridge business and produce 30 to 40 watercolor paintings a year dr pepper or regular or diet arrangement of these elements while travelling to and from business appointments amireau likes to keep to the back roads looking for subject material trees barns farmhouses or streams whatever catches his artistic eye he works in watercolor because a painting can be completed in three or four hours amireau starts off by making a thumbnail sketch of a scene sometimes com pleting a painting in the back of his car amireau has had 10 oneman shows exhibiting his art in the last 15 years hes planning another one this fall at the markham threatre in 1980 the 49yearold father of three was elected to the ontario society of artists amireau says this recognition by his peers has been the highlight of his artistic career it is the oldest art society in north america recently having celebrated its 116th birthday and boasts such members as a j cas- son the last remaining member of the group of seven the board of trade director says people have told him you cant serve two masters and eventually he does plan to turn his full attention to painting but for now producing between 30 and 40 paintings a year while operating a successful business bob amireau isnt doing too badly serving two masters 750 ml bottles plus 40c each bottle deposit unit cost 79c per 100 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