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a8 economist sun7tribune january 20 1988 business beat homemade bread mix a snap j by alex newman although theres nothing quite like the smell wafting through the house homemade bread is essen tially a thing of the past most people simply dont have the time two unionville homemakers blvthe wells and sharron hart decided to capitalize on that fact the idea was quite simple package a mix that required no kneading which causes the yeast to rise and therefore reduce the time to prepare the result was the unionville beerbread com pany coinventor wells says prepa ration time is just two minutes since yeast acts as the rising agent and is a property of beer all thats required is to add a bottle of lager to the mix stir and pour into a pan no substitutes will do no stout or ale else the bread wont rise after an hour in the oven you thefirst outlook on the market fliatdoesnt blahblah vtklwyn on stocks markets i andrrsps have a warm loaf of bread and a wonderful aroma as well wells and hart share responsi bilities we work out of shar- rons house because her base ment is finished and all com munication is done via phone while we take care of our respec tive households hart does the packing ship ping and receiving while wells does the marketing packaging promotions and advertising those partnership roles just happened because hart with two small children preferred to work solely out of the house while wells with just one preschooler was freer to make sales calls i know the product is good says wells but frankly im amazed at our success the company started operations last june and to date have stocked in ventory in numerous deli and spe cialty shops in unionville mar- kham uxbridge stouffville kleinburg and claremont more recently the bread mix has been sold to retailers in oak- ville and london alberta bc and saskatchewan again i cant believe the re sponse in these places especially when the bread has the name of some other town on it says wells who hopes unionville con tinues to sound quaint to pur chasers so far the product has met with no hard sells as wells puts it we knock on the door ask the retailer if they want to stock the mix and they have usually to iihm rrsp imvmols lie niai kct i differing hwuikulcnscol tfieblahv but ilk- walvvcn rrsp tape jjivo vtxi rvi cms to consider cvjuilv based rrspa piimciippununilv not just bkihblall blather lo nutch lite inui kct blahv real rcywmv the wiiuah rrsp tape puts the mat kel mica lottit term perspective- lite uutltx k thai market winners hae it tackle the kev issues ol divcimtv sorely value ownership its put toiiethcr he managers with pint en track avoids in bull ittd hear niai kcts youve read about tlient hcic and iiiothei pi esliniotis journals the- wakvyn rrsp tape is livcol course and on the wax to you as court as vou respond hv phone 01 coupon the wavvn rrsp tape- its a liesh voice lor vout rrsp roonev lo listen to i snlis il 1 ross j beatly vice president iso york st suite 1210 toronto ont 15 3ss 416 3664060 lr- j payment cellular mobile telephones free installation and antenna lease from 5149 a day prince industries 3185 balhurst street toronto m6a2b2 416 7859090 walwyn stodge cochran murray limited cartel approved agent vis- zt0fry s ar- beginning february 1 1988 riding go and ttc to and from union station will be more economical and convenient than ever with twin pass buy your go adult monthly pass and ttc adult mctropass and youll save 20 thats 20 off what you would pay to buy both passes separately your monthly twin pass allows unlimited use of the ttc system as well as unlimited use of the go service for the area purchased our convenience the ticket counters in the go concourse this facility will be open weekdays only from 7 am to 11 am and 3 pm to 7 pm between january 25 and february 4 the cost of the ttc id card is only 2 for twin pass information call go at 18002681983 tollfrceorthettcat393info ffjeraw for your convenience youre welcome to use visa or mastercard govern merit of ontario edfolton minister of frajwiwion hod parsqjs cftuman go transit jeff lyons- cnairmanttc the unionville beerbread company has been marketing a bread mix that uses lager beer to make the dough rise agreed when the store wants to reorder they phone wells home she doesnt need to make re peat sales calls wells admits that if unionville beerbread company were just another bakery chances are re tailers wouldnt take our product they simply dont have room on the shelves for another persons bread wells and hart also realize their limitations we could nev er compete with existing bakeries if we made the loaf ourselves at 299 the package which makes one loaf is more expensive than the average price of a loaf of bread especially if you add the cost of a bottle of beer the companys overhead is low they use the basement of one home had no initial capital outlay for ovens or space and dont spend hours baking whether by happenstance or in nate and sound business sense what unionville beerbread co offers is emotion the chance to be a good homemaker make your own bread and fill the house with wonderful smells without the time commitment or fuss i guess we tapped onto those people who like to bake bread but dont have the time christmas sales were phe nomenal a lot of bags were purchased as stocking stuffers hostess gifts housewarming gifts she says with all that busi ness though sharron was up to her elbows in bagging the biggest coup of unionville beerbread cos short eight month life however came when they captured a large market in labatts breweries as wells tells it that was also an easy sell the girls who distributes in london and oakville for us is married to a labatts rep we were talking one day and he sug gested i call a woman at labatts in promotions the deal turned out to be mutually beneficial since the mix requires beer labatts not only purchased 3000 bags of mix for their own stocking stuffers and gift boxes they subsidized the entire prom otional campaign press releases were distributed to tv and print media again wells is amazed i am really im pressed for such a large com pany they really seem to consid er the little guy since january is traditionally a slow month unionville beer bread co has been working on a new product line its pancake mix to which you add coolers and makes the gourmet kind of pancake topped with whipped cream rather than syrup the coolers carbonation makes the batter really frothy and light explains wells plus the pre tzels and batter good for coating shrimp fish chicken and zucchi ni are almost ready for the mar ket an onion bread mix has been added to the two other flavors cinnamon and herb the company is looking at ex pansion we will have to look at it but right now without a lot of orders its a big commitment to get retail space with a booth in the canadian fine food show at the airport in june wells hopes the new pro ducts will attract a lot of retail attention neither wells who has been a model since age 13 nor hart who is a registered nurse had any prior knowledge of baking or the food industry i simply cant account for it wells shakes her head happily and though the moneys been channelled back into the business weve been making money too in the matter of the ontario heritage rso 1980 chapter 337 and in the matter of the lands and premises at the north east corner of 16th avenue and woodbine avenue being part of lot 16 concession 4 in the town of markham notice of intention take notice that the council of the corporation of the town of markham intends to repeal that part of bylaw number 30783 passed by council of the 22nd day of november 1 983 designating the john calvert house the village forge at the north east comer of 16th avenue and woodbine avenue part of lot 16 concession 4 as a property having historic andor architectural value or interest under the provisions of the ontario heritage act short statement of the reasons for repealing designation the region of york will be installing traffic signals and realign ing the intersection of 16th avenue and woodbine avenue which will require the existing section of 16th avenue on the east side of woodbine avenue to be reconstructed north of its present location to align with that portion of 16th avenue on the west side of woodbine avenue the reconstruction of this intersection would require the john calvert house the vil lage forge to be demolished in order to protect the john calvert house from demolition and to preserve its continued identity with the hamlet of buttonville it is the intention of the town to relocate the house on the property at the south west corner of the 16th avenue and woodbine avenue and to redesignate it as a property having architectural value or interest in the town of markham under the ontario heritage act following the relocation of the john calvert house the vik lage forge to the south west corner of 16th avenue and woodbine avenue a bylaw will be passed to designate the property under the provisions of the ontario heritage act notice of objection to the intention of the council of the corporation of the town of markham to repeal that part of bylaw number 30783 designating the john calvert house the village forge at the north west corner of 16th avenue and woodbine avenue under the provisions of the ontario heritage act may be served on the town clerk within thirty 30 days after the 20th day of january 1988 dated at the town of markham this 12th day of january 1988 gary f roseblade cmo cmc town clerk published a first time the 20th day of january 1988 markham