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vre- tra1 stopping if jff centre- rin jgconomistsun the tribune the insurers 4461 no 7 hwy unionville xrk insurance for fdsif home uf a j auto business 4775000 third section 29422006402100 wednesday may 15 1985 at european noodles youre a somebody by don atanasoff news editor in todays world word of mouth advertising is normal ly not sufficient to run a suc cessful business however despite not advertising having no sales men or heavy promotions of any sort a small markham firm specializing in italian dishes and pasta is growing almost faster than it is cap able of expanding european noodles on hood rd has more than doubled its size since moving to mar kham ivt years ago and in r to keep up with the de mands for its homemade pro ducts it currently in the pro cess of expanding again one of the secrets of why this unusual style of company has flourished has been the hard work of elena quistini and her husband orlando us ing only fresh and top grade and raw materials they turn out such exotic noodles as smoked salmon orange lemon and lime and spinach they make all their own sauces and do all their own cooking they also make lasagna ravioli cannelloni and other italian pasta dishes using veal instead of other less desirable meat fillings we useonlythe best ingre dients said mrs quistini while its more expensive markham man goes into car business by steve houston staff reporter everyone dreams buying an exotic car at one time or another and while he cant make that dream come true a 19yearold markham man can at least make it cheaper frank deluca is a young entrepreneur that has taken a love of fast foreign cars and turned itinto what he says promises to be a profitable enterprise he can buy a car and have it imported without adding on the usual dealer markup that most buyers pay thousands of dollars more for at foreign car dealerships thats be cause he imports them one at a time mr deluca took advan tage of the ontario youth sec- retariats youth venture capital program and took out an interestfree 5000 loan last october to start the de luca motor corporation i love cars mr deluca said i think that when you love a product its much easier to sell he developed his love for automobiles while working in a body shop at the age of 13 and carried the affection on while working for relatives who sell cars wholesale he obtained his licence as a deal er when he helped his cousins out at car auctions they co ordinated in order to get started the cardinal newman graduate took his idea for importing ex otic cars to the royal bank of canada and the ontario youth secretariat who co- sponsor the program once the bank reviewed and approved the loan mr deluca set out to make the proper connections and did so with a european dealer who will now ship the cars to canada its a good program for people like me who want to start something up mr de luca said more people should take advantage of it frank deluca entrepreneur he attributes his confi dence and determination in getting the business off the ground to his upbringing his parents have had their own business selling mens wear for 28 years since the business started last fall mr deluca says he has completed orders for eight audis three bmws one ferrari and two mer cedesbenz sedans he added that the first cars should roll into the country in june mr deluca said the reason he can offer cars without the eight to 10 per cent mark up is because he doesnt keep the cars on a lot and therefore has no inventory to account for and maintain the most important thing is having the connection he said explaining how he man ages to offer cars at a cheaper rate i also have an experi enced broker helping to cut through the red tape he admits some people he has dealt with were skeptical about dealing with someone as young as he but said when they see that im serious and im professional they let me bargain with them he adds that the company did run into some roadb locks but again pointed out the determination and level of professionalism he main tained to prove deluca motors a business to be reck oned with with this he offers advice for other young business peo ple interested in turning an idea of their own into a moneymaking venture you have to keep up a good attitude and not worry all the time about failure he advises and always keep your eyes open for new ave nues to confirm this he points out that he is currenlty work ing on being the only cana dian representative to sell stretch limousines manufac tured by kelley stageway in the united states he found out about the company scan ning through an american business magazine and sent inquiries about them its easy for a young per son to start a business he said you just have to have the determination and wil lingness to let yourself go we feel its worth it because it tastes better we feel its the quality that has made this business grow by using veal we also dont offend anyone she added almost anyone can eat veal unless they cant eat meat at all approximately 95 per cent of the quistini s business is done with restaurants hotels and banquet facilities however the public is always welcome and a walkin trade especially on saturday morn ings is beginning to flourish recently an agreement was reached with ziggys a lob- laws deli operation to sell the products at the 3501 yonge st store ziggys took over 500 pounds last week added mrs quistini mrs quistini said her mother taught her how to make iresh pasta but when her mother developed di abetes and couldnt eat white flour anymore mrs quistini decided to develop a substi tute pasta made from duram wheat flour her family liked the alter nate pasta so much they sug gested to elena that she open a business so thats exactly what she did european noodles opened 3v4 years ago in scarborough in a small outlet but it wasnt long before the demand for the product had outstripped the ability to produce it as the business grew it was no longer possible to run it as a onewoman operation so mrs quistini decided to ex pand and move its operation to larger premises in mar kham her husband became involved on a fulltime basis and the couple added staff right now they have eight fulltime employees with two shifts the output can reach 4000 lbs of assorted pastas a day while much of the com panys business is done with major businesses mrs quis tini says she still hasnt forgettenthe little guy in fact she says she still sup plies her first customer old world market in the don mills shopping centre everybody we deal with is treated like mr big says mrs quistini proudly whether the person buys one tray of lasagna or enough to servc500 they get the same quality and the same service the product is good and the price is fair mrs quistini says shes in a quandry as to what to do in the future she has been asked to franchise outlets in other parts of ontario and a united states company wants to buy in bulk about 7000 to 10000 lbs a week the business is mushrooming and were moving a little faster than ex pected she concluded but i think were becoming the largest fresh pasta dealer in ontario oodles of noodles elena quistini displays some of the many varieties of pastas produced at european noodles on hood rd in markham the business has more than doubled in size since she began it as a onewoman operation three and a half years ago home of the week old school house north of stouffville our home of the week is located on ken nedy rd just south of the bloomington sideroad a school house in the 1950s it has been completely redesigned and remodelled to form 3000 square feet of living space the house is situated on three acres and has a large carport and barnworkshop situated just beside it a large hallway in the middle of the home leads to all the living space to the right is the kitchen and dining room the kitchen has a breakfast nook a builtin dishwasher and a builtin bbq the dining room sports a massive wagonwheel chandelier near the kitchen is laundry room where the washer and dryer are located the large living room has a floor-to- ceiling fireplace made of natural stone a large window in the living room looks out on the back of the property theres also a family room off the hall with a builtin woodburning stove there are four bedrooms with the master having two walkin closets its own four- piece en suite and and enclosed sun porch there is another fivepiece bathroom and a twopiece powder room heating is supplied by a hew oilburning furnace water through a deep well and there is a 10row tile bed for the septic tank other features include a sliding wall door- way between the living and the family room another woodburning stove a bar in the living room and a large solar heated inground swimming pool the home has an asking price of 194900 it is listed with royal lepage re services ltd in markham and the agents are may li arid louis volf they can be reached by call ing 2947967 or 7287068 one of the brightest features of the home of the week is the large living room will a floor to ceiling stone fire place it also had a large picture window photos by sjoerd witteveen an unusual feature of the kitchen is a builtin barbecue the kitch en also has a breakfast nook and a dishwasher ma ye- i w 1 c r hbm jrtlj 1 if tjj jr x igj bala bttsslnfi v ill wnf pf 89 c3 d v 1lv ts ffsit ly jjs jjsjkjffjj tiia lj52tra2bsm vvv ssik ism the house of the week has an asking price of 194900 and is listed by royal lepage the agents are may li and louis volf the family room is extremely large and features a wood burning stove for extra warmth on cold winter nights