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uwb why is the mfs clear mlts permanent mfs bmmewmble the newspaper is the greatest advertising medium for many reasons one of them is that it carries the power of the print ed word people believe in a message that is permanent one that is written they understand it better also the newspaper because of its permanence lets the reader choose his own time for absorbing the message and once put down it can always be picked up again the message that lives is the one that is written in the newspaper t sfrmffrtttt ftrorane read by 15000 people weekly